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Your Prospects Don’t Speak “Dental Fruit Salad”

Dentistry is a very technical profession, and patients rarely understand dental technical terms. That’s not all they don’t understand; they also don’t understand the letters after your name, the difference between postdoc training courses, or much of anything else that impresses dentists. Your marketing has to speak to patients in their own language, and you have to explain why the weird terms are important to them.

Watch Colin’s short Tip of the Day video to learn the importance of not relying on “fruit salad” in your practice marketing.

Would you like to know more about how to attract the patients you want? Click on the link below.

 

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.