Every profession has its share of routine and relatively unrewarding duties. Lawyers slog through endless filings and depositions. Engineers crunch and analyse numbers for days. Research scientists perform experiment after experiment that don’t deliver the results they hoped for.
Dentistry is no exception. The treadmill of routine exams, drill-and-fills, and the occasional crown are widely regarded as the drudgery of the profession. Most dentists accept that as the “dues” they pay to get the occasional case that they really love to handle. But with the upswing in the economy and very low unemployment, more and more practices are finding themselves overwhelmed with new patients.
Unfortunately, a large number of those cases are just more more grist for the daily drudgery mill. They add to the bottom line, but at a high cost. Dentists are almost running between operatories trying to keep up with their overcrowded schedules.
That’s not to say that all patients don’t deserve care, just that not all of them are of equal value to your practice. Drowning in run-of-the-mill patients will make you old before your time.
But what if those patients represented higher value to your practice? You wouldn’t need to schedule nearly as many, and you could arguably make more money.
What’s your personal track record on big case wins? Are you getting enough to offset the day-to-day drudgery? If not, it’s time to look to your dental practice marketing.
Change Your Practice, Change Your Life
This statement holds true in virtually every market – there are better dental patients out there. In fact, as much as 30 percent of a given market is composed of prospects with the ability and willingness to pay more for the right dentist.
Better patients are looking for more than routine care. They’re looking for the relatable, likeable, trustworthy, and expert to solve their dental problems. Better patients tend to be fiercely loyal to the dentist they choose. And, they’re not overly motivated by price. They have the resources to pay for the care they need and want.
What would your day look like if you could see 20 percent fewer patients but make more?
You’re unlikely to get better patients by marketing on price, insurance acceptance, or specials. But changing your entire marketing approach is a big “ask” for dentists who are working too hard for too long for too little.
SmartBox has the answer. We provide a steady stream of better patients for our dentists, many of whom find that they don’t need to work nearly as hard to make as much or more money.
So, you have a choice. Keep getting the routine cases you’re getting now or make the Smart Choice.
Visit www.smartboxdentalmarketing.com and click on the “Get Started” button. Schedule your free, no-obligation Practice Discovery Session™. Following the 25-minute phone call, SmartBox will send you your completely personalized, free, Patient Attraction Roadmap™.
Working smart beats working hard hands down. Make the Smart Choice and contact SmartBox to see what we can do for your practice.