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Dental competition is at a level never seen before. Dentists who compete for new patients the same was as the other practices in their market are getting fewer and fewer new patients. The ones who are getting enough new patients are spending more and more on their marketing.
Doing the same thing with your marketing as everybody else puts you firmly in the “just another dentist” category. Your prospects have no reason to choose you to solve their dental problems – except price, insurance acceptance, and availability. That probably sounds “normal” to you, and that’s a shame.
Cutting your prices to compete means you cut your margins. Decreased insurance reimbursement causes patients to seek out the lowest-price provider. So you and your competitors race to the bottom on price. Good luck winning that contest.
But say you do “win.” You’re not making much on each case, so you’ll need those extended hours to see more low-value cases to try to make up the lost revenue.
That doesn’t sound overly promising, does it? If you’re having trouble getting all the new dental patients you want and need, there is a way out of this situation. And that way out leads straight to the top of your market.
Why Compete When You Can Dominate?
Building your practice isn’t a question of working harder and longer for less money. If you’re serious about getting paid what you’re worth, you need to crush your competition. Once you’ve put everyone else out of business, you can raise your prices. Of course, you’ll spend yourself broke trying to accomplish that with a traditional dental marketing approach, chasing after your prospects on price.
The way to crush your competition is to position yourself as the only logical choice to solve prospects’ dental problems. In particular, you need to appeal to the 20% of your market that has the discretionary income and the willingness to pay more for the right dentist.
That’s the essence of SmartBox’s industry-leading Patient Attraction System™. We’re helping more than 550 dentists on three continents get more and better dental patients. Those dentists are out the rat race that is the bane of dentistry today. Instead of seeing an endless stream of low-value cases, those dentists are enjoying patients who stay, pay, and refer. They’re working less while making more.
How does that sound to you?
You Can Do This, But Maybe You Shouldn’t
All the information you need to put together your own Patient Attraction System™ is freely available on our website. If you’ve got the time, the skills, and the determination, you can definitely do it yourself. Maintaining your system will take even more time and effort. Establishing and maintaining a strong online presence requires constant attention to search engine optimization, a consistent stream of new, quality dental content, and considerable time interacting with prospects on social media, among many other things.
And while you’re spending all those off-hours creating and maintaining your attraction system, you won’t be making a dime. You will, however, be very tired.
There’s a better option for dentists, and that’s to keep doing what makes you money while partnering with SmartBox to implement and maintain your ticket to more patients, more profits, and more freedom.
Go to smartboxwebmarketing.com/practicediscoverysession and reserve your Practice Discovery Call. We reserve these calls for dentists who want to see a Patient Attraction System™ that can double or even triple their practices.
Stop competing by chasing prospects on price, and dominate your market by attracting more and better patients.