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Do you have days when you feel like you’re on a treadmill?
There’s that “running as fast as I can to stay in one place” sensation. You’re seeing 15 or 20 patients a day, you’re working as hard as you can, and you’re not really getting anywhere.
Your bank account is hovering around the same figure. You’re not able to increase your retirement savings the way you’d like. You may not be able to give your staff the kind of raises they deserve without scrimping somewhere else.
I know from talking with thousands of dentists that feeling like you’re not getting anywhere is frustrating, depressing, and demoralizing. It sucks the joy out of what should be a great way to make a living while making a difference in people’s lives.
The dentist sets the tone for the practice, so what affects you affects your staff. And what affects your staff affects your patients. It’s a downward spiral that seems to have no end.
And it leads to dentists leaving the profession before they really want to.
Get Off Your Treadmill
Dentistry shouldn’t be a grind and it doesn’t have to be. Dentists get into this trap because the average case value of the patients they see is relatively low. They have to see more patients to keep their collections where the practice needs them to be.
The obvious solution is to attract more patients with higher average case values. Work less, earn more.
At this point, you’re probably ready to do a Homer Simpson “Doh!” Of course you want better patients! What dentist doesn’t? And yet, that turns out to be the exception rather than the rule, and here’s why.
The vast majority of dentists compete for new patients by advertising low prices, discounts, and specials. That brings in low-value cases; or, it leads to dentists discounting their work to land higher-value cases.
What if you don’t have to discount the services you provide to getter more and better patients?
You don’t, and you shouldn’t. 20 percent of your market is composed of dental prospects that have the means and the willingness to pay more for the right dentist.
What defines the “right” dentist? It’s not competence or technical chops. Today’s consumers assume that dentists are competent. Your better patients are concerned about developing a relationship with a dentist who they like, trust, and regard as a dental expert. They’re also interested in the experience they’ll have while they’re in your practice.
You can’t appeal to or meet those expectations by advertising on price. In fact, price is a very low motivator for those better patients. You can only attract those better patients by positioning yourself as the relatable, trustworthy dental expert.
That’s essentially what SmartBox Web Marketing accomplishes for our dentists. We position them to become the only logical choice to solve those better patients’ dental problems. The results speak for themselves – many of our dentists are enjoying marketing ROIs between 1700 and 4600 percent!
Are You Ready?
If you currently have a viable practice but seriously want to get off the low-value treadmill, here’s what you need to do.
Go to www.PatientAttractionBlueprint.com and schedule a Patient Attraction Blueprint™ call. We reserve these calls for serious dentists who want to see a Patient Attraction System™ that can double or even triple their practices.
SmartBox dentists get more patients, more profits, and more freedom. And they’re off the unending treadmill of low-value, low-reward dental patients.
You’ll feel like you’re more than enough for your dental practice.