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Dentistry is a great profession, except when it’s not.
It’s not a great profession when you’re running between operatories trying to keep up with a packed schedule. Or when your neck and back are screaming from being hunched over the chairs hours and hours, day after day. Or when you’ve done twenty routine exams and ten drill-and-fills in a row.
Or when the last time you had more than a day or two away from the office was over the Christmas shutdown. If then.
Dentistry doesn’t have to be a high-volume business, with an unending treadmill of low-value patients with no loyalty to your practice. But that’s what most dentists make it.
Follow the Leader is a Losing Strategy
If you’re marketing your practice on low price, specials, and insurance acceptance, you’re getting mostly low-value patients. You’ll make some money treating those patients, but not a great deal. That’s why too many dentists complain they’re on roller skates during the day, trying to meet the demand.
Some dentists market their practices this way because they don’t know any better. That may be because they’re following the example set by their competitors, most of whom tout low price and insurance. Price offer is followed by lower price offer until the entire market’s engaged in a price war. Success, however, is not found at the bottom of the heap.
That’s no way to run a railroad, much less a dental practice.
Another reason dentists market “downscale” is because they don’t believe that another way will work. Their marketing has been attracting low-value prospects – so many, for so often, for so long that it’s easy to believe that the only thing everyone values in a dentist is low price. So they keep competing the same old way – going head to head against practices that may have deeper pockets.
Marketing your practice in the same old way brings the same old results – low-value dental patients. Now that the Great Recession is firmly behind us, practices are flooded with cases – but not very profitable ones.
That flood of patients keeps dentists chained to their operatories. But there is a proven way to work less, earn more, and enjoy life!
Make the Smart Move
SmartBox provides its dentists with a steady stream of better patients. Better patients are typically loyal to a dentist and represent far higher lifetime value than one-and-dones. Our doctors get to focus on doing the dentistry they love, rather than just what walks through the door.
SmartBox has been instrumental in allowing quite a few of our dentists to move to a three-day work week… and thrive. That can be you.
Visit www.smartboxdentalmarketing.com and click on the “Get Started” button. Schedule your free, no-obligation Practice Discovery Session™. Following the 25-minute phone call, SmartBox will send you your completely personalized, free, Patient Attraction Roadmap™. Use it however you wish, whether you partner with SmartBox or not.
Time away from your practice isn’t a dream. Let SmartBox help make it your reality.