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To say that 2017 has the potential to be a pivotal year is probably an understatement.
The political climate has rarely been this unsettled, and what will happen with the economy is anyone’s guess. There’s no way to know for sure whether we’re looking at another recession in the coming years or a long run of growth.
Dental practice incomes took a major hit during the Great Recession, and there’s been little recovery in that area. Dentists’ incomes overall remain flat, but there are a few glimmers of hope that things might be turning around. So, you need to be prepared for anything.
If you’re still marketing your practice the same way that your competitors are, you’re not prepared.
How Low Can You Go?
What will you do in the face of another economic recession that leads to decreased spending on dental needs? Will you continue to advertise on price, availability, and specials? Your competitors will do that, too, and all of you will be constantly trying to undercut each others’ prices and offers. You’ll be engaging in a race to the bottom. That’s a race that you can only win if you’re operating on a bare budget and have significant financial reserves.
Are you positioned to withstand another recession, much less thrive? If not, the time to act is now. It’s not a so much a question of getting more patients as getting the right patients. In any given market, there’s a segment of dental prospects who aren’t price-shoppers, one-and-dones, or insurance-driven. Those prospects have the discretionary funds to pay more for a dentist who they trust, who they can relate to, and who they view as the only logical choice to solve their dental problems.
Those are the dental prospects that will help you grow your practice, and the people who will help cushion you against a possible economic downturn.
You won’t put those better, new dental patients in your chairs by devaluing your work or by offering specials. You won’t get them by marketing your practice in the same way as everybody else in your area.
There is a proven system that will position you as the ideal choice for your prospects, and SmartBox makes it easy to discover how you can put that system to work for you.
The Patient Attraction System™ can get you more and better patients and put you in the best possible place to withstand another economic downturn.
However, this kind of patient attraction isn’t the same as monthly advertising. It takes time to create and implement your system. Once it’s in place, the Patient Attraction System consistently delivers more new dental patients on a month-over-month basis.
If you want to be positioned to handle whatever the economy might throw at you, good or bad, the time to act is now.
Go to smartboxdentalmarketing.com/blueprint and schedule a Patient Attraction System Blueprint™ Session. They are reserved only for serious dentists who want to see a patient attraction system that can double their practice. You can get more patients, more profits, and more freedom.
And the Patient Attraction System™ is backed by our industry-leading $10K Guarantee.
If you’re the gambling type, you can keep doing what you’re currently doing with your marketing. If not, schedule your Blueprint Session today.