Is your marketing helping, hurting, or making no difference?
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No, that headline isn’t some Jedi mind trick, as handy as it would be to have that power. It’s a statement of fact when it comes to the vast majority of dentists, and that’s a shame.
This is actually a great time to be dentist. The fundamentals of the U.S. economy are strong, unemployment is extremely low, and wages overall are rising. That means more prospects working and having the money in their pockets to pay for dental treatment.
Have you adjusted your marketing approach to this new reality? Or are you still chasing after prospects who are motivated primarily by low price, insurance acceptance, and specials? If your marketing is stuck in 2008, you’re missing a huge opportunity.
Turn Down the Volume, Turn Up the Profits
Why would you want to spend your hard-earned marketing dollars chasing after prospects who want to pay the least possible for your services? Sure, you can keep your chairs full if your prices and specials are good enough. But you’re making a minimal amount per patient, and you’ll have work longer and harder to make any real money.
Is that what you intended all along, or is it just what you fell into?
A far better approach is to market to prospects who have the ability and willingness to pay more for the right dentist. With an average higher case value, you can work less and earn more. That’s not to say that you won’t get some lower-value patients, but you’ll need far fewer of your usual run of patients to profit.
Attracting those prospects will almost certainly require a revamping of your marketing. Here’s why.
“I Didn’t Mean It!”
If you’ve been advertising on low price and specials, you’ve firmly pigeonholed yourself as a discount dentist. That may not sound fair, but that’s exactly what you’ve told your prospects through years of traditional dental marketing. So far, you haven’t given the better prospects in your market – possibly up to 30 percent of prospects – any reason to consider you to solve their dental problems. Basically, you’re viewed as “just another dentist.”
That’s a huge obstacle if you want to have a thriving practice without working yourself and your staff half to death.
If you want to attract better patients, your marketing has to convince them to regard you as the trusted, relatable expert to solve their dental problems. That’s miles away from the approach you’ve been taking. It’s a lot for most dental practices to accomplish when they’re already working too hard for too long for too little.
SmartBox works with over 550 dentists on three continents, providing a steady stream of better patients so they can focus on actually doing the dentistry. We position our doctors as the only logical choice for the patients they want to attract. SmartBox dentists can focus on actually doing the dentistry while we keep their patient pipelines filled with better patients.
If you want to get off the dental treadmill of low case value patients with no loyalty to your practice, here’s your first step. Visit www.smartboxdentalmarketing.com and click on the “Get Started” button. Schedule your free, no-obligation Practice Discovery Session™.
Following the 25-minute phone call, SmartBox will send you your completely personalized, free, Patient Attraction Roadmap™.
We’ll get you the dental prospects you’re looking for, and need.