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Seth Speaks: "The Pitfall of Lock In"

When you believe your customers have no real choice, either because they’ve signed a long term contract, or the technology locks them in, or they’re stranded in Fargo with no other options, you’re likely to drift away from delighting them.

This is the story of Microsoft and Apple and Instagram, at least when they stumble.

When you believe that people are stuck in their seats, it’s not essential, it seems, to keep cajoling them to stay there.

And while you might be correct that this particular customer is locked in, it doesn’t mean she doesn’t have friends, colleagues or a blog.

Word of mouth and recommendations don’t come with a lock-in feature. Generations change, and if you’re here for the long haul, there is no lock in. Read Seth’s Blog

We couldn’t have said it better ourselves, which is why we don’t require any long-term contracts. With this approach, the burden is on us, every month, to prove the value of our services to our dentist clients.

This is why our products and systems continue to pioneer how dentists market themselves.

To A Great 2013…

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.