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You may have heard in dental school that your face has 44 muscles that allow you to make 5,000 types of expressions. Promoting the smile will not only improve your business, but research says it will improve your patients’ lives.
Keep in mind that people who are embarrassed about their teeth are less likely to smile. So are patients who are afraid their dentures will pop out. Over time, many patients with dental problems learn to hide their smile behind their lips or to simply avoid smiling at all.
Smile dentistry is a very common marketing idea. It hits a lot of dental niches. Research also shows that there is a real mind/body connection between the brain and smiling. So I’m going to give you six benefits that people receive from smiling.
1. Smiling makes you happy even when you’re not.
Smiling sends a message to your brain that you’re happy. When you’re happy, your body releases endorphins.
In 1984, an article in the journal Science showed that when people mimic different emotional expressions, their bodies produce physiological changes that reflect the emotion, too, such as changes in heart and breathing rates.
A German study found that people felt happy just by holding a small pen clenched in their teeth, imitating a smile.
2. Smiling makes other people happy.
Research shows that smiling is contagious. Studies show that seeing a friend smile can make you smile without you even being aware that you are doing it.
3. Others find smiling more attractive.
According to the American Academy of Cosmetic Dentistry, 96 percent of American adults believe an attractive smile makes a person more appealing to members of the opposite sex.
I’ll finish the next three on the list next week.