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Your patients are going to fall into three categories:
Make sure you’re speaking to what they care about. They don’t care about you or what you want to do in their mouth. They care about their agenda and fixing the problems they have. Every person is going to have different cares.
Consider setting your treatment plans into sections that address each of these people types specifically. “Executive Summary” talks about the bottom line, another section for the benefits of why they should choose you and how you’re going to help them, and the last section for nitty gritty details.