How to Make Patients’ 3 Wishes Come True

solve problems

I’ve spent almost my whole life around dentistry. Whether it was working with my dad or clients across three continents, there are three consistent messages that get people to buy elective dentistry: confidence, rescue from constant pain and discomfort, and return to normalcy.

Confidence includes:

  • not having dentures pop out on a date
  • not being embarrassed to smile at a loved one’s wedding because of missing, discolored or misshapen teeth
  • regaining an attractive appearance

Rescue from pain and discomfort means:

  • teeth and gums that are in bad health
  • improperly fitting dentures
  • poorly done implants
  • headaches and jaw pain

Return to normalcy is:

  • eating the food they love
  • getting a good night’s sleep
  • not having to use dentures/feeling like they have real teeth

These are reasons patients will pay $10,000, $20,000 or $50,000 for your services. Therefore, this is where your marketing should focus.


If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.