If you are using Adwords but you are not exactly sure how it works, then you need to watch this video…If you are still not using Adwords, then you really need to watch this video!
Hal Varian, chief economist at Google, explains in a simple way how Google Ad Auction really works. You’ll see- it’s really about good thinking for better results for your prospects AND for you.
You have to realize that if you have a website but no strategy in place to bring people to your site…well, you’re really wasting your time and money.
Pretty much like having a phone number but not giving your phone number to anyone…you won’t get many calls…same for your website!