My dad is a dentist, and I grew up around dentistry my whole life. But my life’s work is web-based marketing. I read about it. I study it. I go to conventions and seminars. I pretty much LIVE dental marketing.
Most of you can relate to that. You put in a lot of time, energy and money going to dental school. You made a lot of sacrifices while you were there. Then you got out on your own, and you put a lot of time, energy and money into starting your practice, whether on your own or with one or more partners.
You’ve made a lot of sacrifices.
But if you’re like me, you’re starting to see dividends. I have a great group of regular clients who have been with me almost since the start and have never left. That’s probably a lot like you, with a steady stream of checkups, X-rays, cleanings and drill-and-fill patients. Those are the easy-to-get patients.
Now our company is really growing. We are attracting some really high-end clients who are going for our Elite package, which gets them every service we offer. In your world, you may be getting more elective cases, full mouth reconstructions and teeth in a day cases, whatever your premium cases are.
Here’s why I say that I am in a great mood because of our growth: because it means that I am working hard and it is paying off. As a business owner, we have to do lots of tedious things: accounting, payroll, order supplies, blah blah blah. Those things are NOT the reason we got into business.
For me, I love the strategy part of figuring out the best messaging to attract great clients, and then figuring out the best ways to use our patient-attraction system to fit their needs. There is ongoing analysis, change and re-analysis.
You can probably relate. You can drill a cavity in your sleep, but working with a patient with advanced periodontal disease who needs permanent replacement teeth, planning exactly how to fix their smile … THAT is what professionally gets your juices flowing.
If you’re not getting enough of those kinds of cases, if you’re not having ENOUGH days where you are in a great mood because you worked hard and attracted those high-end cases, give us a call. Let us help you attract the patients YOU want.
Being a business owner has enough aspects that do nothing to put you in a good mood. I think that any owner’s definition of success should include how they feel about what they do day-to-day. Sure, you can work yourself half to death – believe me, I know! – but why should you?
Our Patient Attraction System™ is helping dental practices around the United States and beyond to attract more patients, the right kind of patients, according to each of our clients’ needs and wants. That’s what we do.
And when we meet with the clients who have implemented our proven system, we see really big smiles on their faces, because they’re in a GREAT mood.