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This is a blog post about dental marketing, but before giving the recommendations, let’s put them into perspective.
It’s fair to say that it’s been a wild ride on the political, economic, and world fronts during 2017.
Politically, it’s been many decades since we’ve seen this kind of turmoil in the United States. As of this writing it’s not at all clear what the ultimate impact will be.
Economically, the stock market continues to post new high after new high. That’s great for investors and listed companies, but there’s significant concern that the fundamentals may not be in place to continue this kind of growth.
On the world front, it’s hard to say that a lot has improved. Conflicts, wars, and natural disasters still seem to be everywhere. Some conflicts are better, some worse. Natural disasters are taking a toll globally as they do every year.
This isn’t a “doom and gloom” message. No one knows what 2018 will look like. There’s no clear trend to how things will change economically and politically. There’s no telling whether conflicts and wars will decrease or become even more widespread. It’s impossible to say whether natural disasters will be less frequent and intense, or more.
That’s the point – 2017 has likely been a pretty good year for your dental practice, but there’s no way to know whether the factors that made it good year will continue.
Will Your Dental Practice Be Ready?
Uncertainty is enemy of most businesses, large or small. Politics, the economy, and the world situation can continue the fairly smooth economic ride of 2017 or derail it completely.
No matter what happens, your practice needs to be prepared. One of the things you need to guard against is the likelihood that your marketing approach won’t work nearly as well in tough times as it does in good times.
That’s what happened during the Great Recession of 2008-2010. Elective dental care was deferred or cancelled outright. Even routine care was often deferred or ignored as people struggled to keep the lights on and food on the table. Dentists’ incomes took a hit and didn’t begin to recover until around 2015. That’s a long time to work hard for not enough money, and a large number of dentists found themselves having to delay retirement.
It won’t take another Great Recession to severely impact your practice’s viability. And when something big goes smash, the effects make themselves felt very quickly.
How You Can Prepare Your Practice For What’s Coming
There’s one proven approach to getting new dental patients that works in good times and bad.
SmartBox’s industry-leading Patient Attraction System™ helps more than 550 dentists on three continents get more and better patients. Better patients are the key to economic prosperity during hard times. Those prospects have the ability and willingness to pay more for the right dentist. In most markets, better patients account for about 30 percent of the whole.
Having a loyal, financially secure patient base is the key to not only surviving, but thriving, when things go smash.
Don’t wait for that to happen. Discover what our Patient Attraction System™ can do for your practice in good times and bad. Visit smartboxdentalmarketing.com and reserve your free Practice Discovery Session™. We’ll show you how you can double or even triple your practice.
And how you can prepare for what’s coming.