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One of grim realities for too many dentists is that the actual practice of dentistry is both a slog and a hassle.
It’s a slog due to the dental treadmill of low case-value, insurance-driven, price-driven, zero loyalty patients filling the chairs four or even five days a week. That leaves dentists working too hard for too long for too little. Over time, that kind of high-volume practice takes a toll on dentists’ morale, backs, and necks.
Dentistry is a hassle because those same patients are motivated to get treatment at the lowest price. Often, dentists have an excellent case solution, but patients insist on getting only the care that insurance will cover. Having your case solutions rejected time after time, week after week, also takes a toll. And having your claims repeatedly denied by pencil-pushers at dental insurance companies is maddening.
It Doesn’t Have to Be This Way
Dentistry is too good a profession to be this bad, and it shouldn’t be. Dentistry done right fulfills all the dreams you might have had about it in dental school – plenty of money, rewarding work, time away from the practice.
The difference between dentistry done wrong and dentistry done right lies in the type of patients you attract through your marketing. The patients described above are what dentists typically get when they market on low price, specials, and insurance acceptance. That’s pretty much the norm among dental practices, so it’s no wonder that countless dental practices have adopted it.
There are better prospects in almost every market – as many as 30 percent in some cases – and those better prospects are your ticket to dentistry as it should be.
Change Your Focus, Change Your Results
Better dental patients have the ability and willingness to pay more for the right dentist. They’re not particularly motivated by specials, discounts, or insurance acceptance. They’re looking for the doctor who they regard as the trustworthy, relatable, expert to solve their dental problems. As a group, they tend to very loyal to dentist they choose.
Positioning yourself as the dentist of choice for your better prospects is the key to dentistry as it should be. The lifetime value of those prospects is orders of magnitude greater than you can realize from a string of low-value one-and dones. With higher average case value, you can work less and earn more.
Say Goodbye to the Treadmill
Better dental patients are predisposed to agree with your case solutions because they already regard your with trust. And, they have the wherewithal to pay. With better patients, your practice is no longer so reliant on dental insurance which means far less hassle with insurers.
SmartBox works with over 550 dentists on three continents, providing a steady stream of better patients so they can focus on actually doing the dentistry.
Visit www.smartboxdentalmarketing.com and click on the “Get Started” button. Schedule your free, no-obligation Practice Discovery Session™. Following the 25-minute phone call, SmartBox will send you your completely personalized, free, Patient Attraction Roadmap™.
Dentistry is too good a profession to be miserable. Get off the dental treadmill forever and enjoy what you love to do again.