When it comes to helping dentists attract more and better patients, SmartBox is a different kind of animal, so to speak. We’re not a traditional marketing firm using a traditional marketing approach. Our industry-leading Patient Attraction System™ continues to revolutionize how dentists get new patients.

Because we’re different, we understand that any dentist who’s considering partnering with SmartBox will have questions. We’ll be happy to answer your questions using just about any medium – phone, email, written letters, Skype, face-to-face meetings, Twitter, and so on. We do draw the line at skywriting, though.

But maybe you’re not ready to talk with us yet. We get it. So, here are the questions we get asked most often and the answers to those questions.

1. Why should I choose SmartBox?
There’s no “should” about it. We freely admit that we’re not a good fit for every dentist, and vice versa. But SmartBox dentists have a number of competitive advantages. For one, they’re enjoying the benefits of a proven, industry-leading Patient Attraction System™ that gets them more patients, more profits, and more freedom …

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2. That sounds great, but exactly how do you get more patients for me than my current marketing company does?
We start from a different premise that typical marketing firms. We believe that dentists need not just more patients, but better patients as well. We know how to appeal to those better patients, and we take a comprehensive approach to positioning our dentists as the only logical choice to solve their dental problems. It’s not voodoo, it’s extreme attention to detail in executing our Patient Attraction System™.

3. So, you’re basically offering to make my dental practice more successful. What does that mean in real terms?
Success in business is a very individual thing. There are a lot of ways you can measure it – the money you’re bringing in, the money you get to keep, business growth, the freedom that money brings, and so on. Many dentists who work with SmartBox get the freedom to reevaluate their priorities and their definition of success …

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4. I keep reading that all dentists really need is a website and good SEO. Why do I need SmartBox?
Dentists get bombarded with emails claiming to have the “magic bullet” answer to the problem of attracting new patients. If you take a close look at these emails, you’ll see some similarities that should throw up big caution flags …

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5. How do YOU know what dental patients I want?
The short answer is, we don’t. There are over 200,000 dentists in the United States, and probably no two dentists, or dental practices, are exactly alike. But the common denominator for all of them is getting a really good return on their dental marketing investment.

I’ve talked with a lot of dentists whose practices were in financial trouble. What I found, almost without exception, is that these were good dentists. They had good training, good hands, and good staff. What they didn’t have were good patients, in terms of their case value. These dentists were working way too hard for too long and not getting enough in return …

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6. Does SmartBox handle every aspect of my dental marketing?
SmartBox is a patient attraction company offering dental patient attraction services to help dentists get more and better patients. We provide comprehensive dental marketing services for our dentists: HIPAA compliant dental website design, dental online marketing, dental video production, dental email marketing, dental search engine optimization, dental review monitoring & review solicitation, dental social media marketing, dental SEM and paid online advertising, dental local search marketing, and much more. Too many dentists have different vendors handling different aspects of their marketing …

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7. SmartBox sounds like it would be very expensive. What makes you worth it?
An investment that brings you many times what you spend isn’t expensive. It’s smart. It always amazes me how many dentists don’t accurately track their marketing ROI. It’s not always within their control; many dental marketing firms don’t provide the tools to figure out what you’re getting for your hard-earned dollars …

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8. I’m doing okay with my current dental marketing company. Why should I take a chance on switching my dental marketing firm?
If you’ve been in practice for a while, you’ve probably found that some things get easier. Getting new dental patients through the door and into your chairs probably isn’t one of those things. And if your new patient numbers aren’t increasing, your practice is sinking, whether you know it or not …

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9. I’m really hands-on with my dental marketing. How does that work with what SmartBox does?
If you’re a dentist who spends any significant amount of time overseeing your marketing, I’d encourage you to stop. With the productivity tools available today, it makes no sense for dentists to be hands-on with their marketing when they could be seeing patients and making money instead …

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10. Why shouldn’t I just keep doing what I’m doing?
Like all industries, dentistry has a business cycle. And within that industry, individual practices also have cycles. If your practice used to be making money hand over fist, but now you’re just coasting along, that’s not good. In today’s hypercompetitive market, if you’re not gaining ground, you’re losing ground …

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