More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP). That’s not to say that content doesn’t need to be kept fresh; that four-year-old article on dental implants isn’t likely to score well. But Google is far less concerned with the quantity of content than with the quality. Quality content is Expert, Authoritative, and Trustworthy and does an excellent job of answering searchers’ questions. If you’re loading down your website with additional ...

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6 Winning Blog Tips for Dentists

Your dental blog can be a great way to stay in front of your prospects until they’re ready to choose you to solve their dental problems. However, there’s a lot of competition for your prospects’ attention. Unless your blog is absolutely first-rate, readership is going to be a hit-or-miss proposition. There are some things you can do to get more regular readership and have a greater impact with your dental blog. With that in mind, here are six tips to make your blog a winner. Content still rules. It’s the rare prospect who will read a dental blog for entertainment. Your ...

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Dental Practice Blogging: 6 Pitfalls to Avoid

Dental practice blogs can be great vehicles for keeping your name in front of the patient population, for keeping your patients informed, and for increasing your search engine page ranking. Not to mention hopefully leading to new patient conversions. That’s when dental practice blogs are done right. However, there are a number of mistakes that dentists can make on their dental practice blogs that can turn off and turn away prospective patients. Let's take a look at six pitfalls that can snare the new blogger and, over time, even the savviest marketing dental blogger. Writing ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.