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Beat Corporate Dentistry At YOUR Own Game

What’s the old joke? “The race is not always to the swift, nor victory to the strong… but that’s the way to bet.” When it comes to corporate dentistry versus you, the smart money is on the corporate chains. They have economies of scale that you can’t hope to match, meaning they can beat you up on price every time. They can afford to offer extended evening and weekend hours because they’re staffed for that situation. They may provide a broader range of services. And their marketing budget is almost certainly many times what you can afford. That sounds hopeless, but then ...

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Think Corporate Dentistry Isn’t Coming? Think Again.

It’s easy for dentists in smaller markets to ignore the threat posed by the corporate dental chains. But there’s news out of Texas that should serve as a wake-up call for dentists everywhere. In October, Texas A&M University announced that it will build a nine-story, 150,000+ square foot clinical facility for dental school students. The new facility will allow the dental school to increase its enrollment by 25 percent. Basically, the expansion will put another 25 to 50 dentists on track to graduate every year. Clearly, there’s money in dental school education. And where ...

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Don’t Let Your Reputation Be Tarnished by Other Dentists
Don’t Let Your Reputation Be Tarnished by Other Dentists

You might not have seen the article in July about a pseudo-dentist in Broward County, Florida. A man who was previously on probation for impersonating a dentist and providing unlicensed dental services was arrested for, among other things, sexually assaulting two of his female “patients.” This wasn’t new behavior for this wanna-be dentist; his prior arrest in 2012 included additional “liberties” while practicing unlicensed dentistry. There’s no indication of whether the dental procedures he completed were done competently. And while you might find this surprising, his ...

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Enhance Your Dental Patients’ Experience to Win

What are your dental prospects looking for? The bottom line is that all of them are looking for someone to solve their dental problems. But there are two distinct groups within your prospects – those who are primarily price- and insurance-driven, and those who aren’t. That second group has the patients you need to grow your practice and succeed. There are many people in the U.S. population with the discretionary income to choose a dentist based on their expectations of a superior outcome, which includes a superior patient experience. That’s a crucial distinction in these ...

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Why Your Dental Marketing Isn’t Working

You may pride yourself on being up-to-date with the latest procedures, the most advanced imaging equipment, and state-of-the-art operatories. Do you pride yourself as much on the dental marketing you’re using using to get patients to fill those chairs? Dental schools prepare dentists to be clinicians, not how to run a business. They particularly spend zero time teaching you how to market your practice. So, it should come as no surprise that most dentists market like most other dentists, and that’s the problem. Unless you’re in a subspecialty, you’re basically marketing the same ...

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Is Your Dental Marketing Content Out of Context?

A report in Scientific American from a few years back stated that there’s a large body of evidence to support the idea that people universally prefer people who are more like themselves. That makes sense to me. If I meet someone who dresses on about the same level I do, speaks the same language I do, maybe has a few of the same interests I do, and has the same cultural background, I can relate fairly easily. But the more perceived differences there are between us, the harder it is to relate. That universal tendency to like people similar to ourselves can pose a challenge when it ...

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The Heart Surgeon vs. The Used Car Salesman

What’s the difference between a heart surgeon and a used car salesmen? The first key is TRUST. People trust heart surgeons; they don’t trust used car salesmen. The second key is the amount of PAIN that the client is in. The more pain, the more valuable the solution and relief of that pain becomes. Not having a dependable car might be inconvenient or even downright annoying, but it’s not exactly painful. In the dental world, your potential clients are actually experiencing pain. Sometimes that pain is physical, which is something you see often. But often times, that pain ...

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Attracting New Patients: The Gift of Trust

How much better is it to get a surprise gift than to get something you asked for? After all, you got something you wanted in either case, right? But getting an unexpected gift that you love shows that someone put some thought into your gift. They know you. They noticed something you said or did that made them think the gift was perfect for you. They did the work, and you reaped the benefit. They GAVE you a gift. On the other hand, it is certainly nice to get something you asked for. But you really did the work of thinking of the gift. The giver, though generous, really just followed ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.