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Why Are Dentists on Social Media Sites That Don’t Deliver?

Adding social media to your marketing strategy is a good idea for dentists who want to reach and influence more dental prospects. However, according to the ranking from a December, 2016 article, not all social media will deliver anything like the same number of followers. The four most-used social media sites are Facebook (1.1 billion users), YouTube (1 billion users), Twitter (310 million users), and LinkedIn (255 million users). From those numbers you might figure that your best strategy is to have heavy presences on Facebook and YouTube. You’d be right, but for the wrong ...

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