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To the layperson, dental terminology and processes are basically incomprehensible. That’s why we encourage our dentists to talk at their patients’ level when discussing dental problems and solutions. To the vast majority of dentists, marketing terminology and processes are basically incomprehensible. That may sound harsh, but our extensive experience helping dentists get more and better patients has confirmed it. The reason that too many dentists don’t understand marketing is that there are a huge number of marketing firms out there who “explain” how they’re going to help ...Read More