Are You Impatient With Your Dental SEO?

Search engine optimization, or SEO, has been widely touted as the greatest thing since the invention of the smartphone. That’s both true and not true. One of the side effects of the internet is that everything is right now, or at least near-instant. That’s resulted in a shortening of expectations generally and particularly with regard to marketing. As the saying goes, “The problem with instant gratification is that it takes too long.” Done correctly, SEO is a highly effective means of driving more dental prospects to your website. But it’s not a quick fix, as much as most ...

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When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated regularly. Style matters, even for dentists. Today’s internet users can pick out a “cookie-cutter” website within seconds, and they won’t be impressed. Stale, dated design immediately brands you and your practice as old-fashioned. That may appeal to some senior ...

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Are You Using the RIGHT Dental Keywords?

The keywords you choose to include in your online efforts to attract new dental patients have a tremendous impact on how high you’ll place on local search engine results pages (SERP). Back in the day, “black hat” SEO types used to “stuff” dentists’ website pages with keywords to try to get better SERP placements. Those days are gone, because Google got wise to that trick quite a while back. Keyword stuffing now draws a major penalty. So, you need the right keywords to show up in search results, but even keywords aren’t what they used to be. The emphasis used to be on ...

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Google Hates Mobile Dental Pop-Up Ads

The world of online search is going mobile, and dentists’ marketing has to adapt to the smaller screen sizes and challenging page load times. In fact, if your dental website isn’t already mobile-friendly, your website may take a rankings hit from Google. In recent years, Google has moved strongly to focusing on a good online experience for searchers. Websites that don’t display properly or that take too long to load on mobile devices are frowned upon, to say the least. Now, you can add pop-up ads to Google’s list of strong dislikes. Google has a fancy name for pop-ups – ...

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Are You on Dental Marketing “Overwhelm?”

The Internet as we know it is a 21st-century phenomenon, and the pace at which it changes is the stuff of science fiction. Compare that to traditional marketing: radio and TV, newspaper, direct mail, and outdoor boards. Sure, there have been some advances in what you can do – better image quality and graphics on TV, more radio and TV channels, “rotator” electronic billboards, and so on – but traditional advertising at its core really hasn’t changed that much over the last 30 years. And neither have the “rules” for doing it well. Move into Internet marketing and it’s a ...

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The “ONE” Key to Dental SEO?

The fight for first-page Google rankings has gotten fierce, and dentists are clawing tooth and nail for one of these coveted spots in their markets. SEO is far too complex to be reduced to a single “key to success,” but there’s one key practice without which you just won’t get seen online. And that key practice is consistency. Consistency is required across every page of your website without exception. There are certain items that absolutely have to be there, and those items have to be handled in certain ways. That’s not to say that you should go overboard and be foolishly ...

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Breaking Free from the Dental Herd

The famous science fiction author John Brunner once said, “Let’s all be different, same as me.” It’s appalling how many dental practices seem to follow that philosophy in their marketing programs. Every aspect of your marketing has to work to help you differentiate yourself from your competition. You have to give your prospective patients reasons to select you to solve their dental problems rather than your 20, 30, or 100 local competitors. And yet, I see dental website after dental website that completely fail to accomplish those objectives. If there’s nothing about ...

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Internet Growth Threatens Dentists’ Profits

According to a recent post, the past 24 months saw the appearance of nearly 350 million new websites. That’s an average of 14.6 million new websites every month. It’s getting harder than ever to reach the potential patients you want. Clearly, only a tiny fraction of those new websites are for dental practices, and only a tiny fraction of those are dentists in your market. And, it’s the rare individual who spends time cruising dental websites for fun. But those staggering figures mean that the competition for people’s attention is growing at a rate that no one ever ...

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How Siri, Cortana and Google Now May Blow Up Your Online Dental Marketing

The introduction of digital, voice-responsive assistants like Apple’s Siri, Microsoft’s Cortana and Google Now may change the way search is conducted online. For years, search has focused on responding to keyword inquiries. For instance, a prospective dental patient might enter the terms “orthodontist Jackson Mississippi” in the search box. The results would reflect those keywords. Let’s say that our searcher added the term “best.” Google would look for those four keywords and return a result. More recently, search engines have become more responsive to natural ...

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Boost Your SEO: Five Must-Do Things

If you’ve been following this blog for any length of time, you know that effective search engine optimization (SEO) is absolutely crucial if you want prospective patients to find your practice online. Here are five things that MUST be going on behind the scenes on your website if you want to maximize your search engine optimization: You must be using consistent URLs. The URL that your website visitor sees, the URLs that you use to link pages internally, and the links you use in your XML sitemap MUST be the same. If they aren’t, update them, and when you change one, change them ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.