The Race is OFF for Dentists

Ever have those days when you feel like you're on roller skates? From talking with hundreds of dentists, that's a major issue for many dentists now that the economy is booming.
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More is Not Better for Dental Websites

Content is and probably always will be king as far as Google is concerned, but dentists should be wary about adding content just to try to score higher in search engine results pages (SERP).
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Resist the Lure of Discounted Fees

What happens when someone asks you to lower your fees? First, there is the practical matter: How much profit margin have you built in to your fees?
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You Fix Much More Than Teeth

You should be able to look right in the face of a blue collar factory worker and, without hesitation, say, "We can make that happen for only $20,000" and feel GREAT about it.
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Seth Godin and I Agree: Sell Value

Seth Godin is a guy that anyone in marketing follows. He's a former VP at Yahoo and a couple of years ago was inducted into the Direct Marketing Hall of Fame.
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