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The end goal of all your marketing efforts is to put more new dental patients in your chairs. Everything else – impressions, views, clicks, likes, shares, opt-ins – is just a means to that end. While an increasing number of prospects book their first appointment online, the vast majority still pick up the phone and call your practice. That first point of contact is the make-or-break moment for your marketing. Every new prospect that calls your office but isn’t appointed is a complete waste of your marketing investment. Let’s Give The Front Office Its Due Dentists hire front ...Read More