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Many dentists are squeamish about the sales side of dentistry, especially when it comes to offering elective procedures like whitening, veneers, etc. And it can be hard to ask someone for $10,000 or $15,000 a jaw even when they badly need a full mouth reconstruction. But according to research presented by Influence at Work, when you present certain information can be the difference in whether the person accepts or declines the work. Influence at Work is the company of Dr. Robert Cialdini, the author of the highly influential book Influence. Here’s what they found and how it relates ...Read More