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What Are Your Patients And Prospects Saying About You Online?

Online reviews are the new word-of-mouth advertising. But in this interconnected internet age, there’s one major difference. It’s not just a single person’s opinion, but dozens or hundreds of opinions, that are now instantly available online to thousands of people. It’s a massive understatement to say that online reviews impact dentists’ new patient attraction efforts and dentists ignore this brave new online world at their peril. Stars, Words, Decisions As crucial as online reviews are to your marketing efforts, your prospects may never see them. The “star” rating ...

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What’s Your Dental Practice’s Online Reputation?

Prior to the advent of the internet, people found dentists through Yellow Pages ads or word-of-mouth recommendations from family and friends. Oh, how things have changed since that simpler time. Today’s dental prospects overwhelmingly begin their search for a dentist online – more than 90 percent fire up their phones, laptops, pads, or desktops as the first step. And practically all of those people read online reviews before making a decision. Research has shown that people trust online reviews just as much as they trust personal recommendations. Dentists who don’t pay close ...

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Is Your Dental Practice Positioned For Success?

The economy is booming by all reports: growth is near three percent, wages are up, taxes are down, and the stock market is booming. There’s an old saying – when times are tough, you need to market. When times are good, you really need to market. Savvy dentists will position their practices for maximum success during this near-record run of growth. How Hard Do You Really Want To Work? Dentistry isn’t a commodity even though many patients treat it like one. There’s only so much of you and your staff to go around, and when your appointments are booked, they’re booked. If ...

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Cialdini’s Principle of Consensus for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1114 This is the last of a series of podcasts in which I’ve looked at how dentists can apply Robert Cialdini’s 6 Principles of Influence to get more new patients. Today’s podcast is on a subject near and dear to my heart – Consensus, or social proof, as it’s also called. Social proof is a powerful recruitment tool for dentists who want more new patients … if it’s handled right. Online reputation management is absolutely essential these days, because a handful of negative reviews can cause you to ...

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Don’t Be a Dentist Who’s Stuck In The Past

Change isn’t always easy, but it’s always inevitable. That’s a lesson that many dentists are failing to heed. Year after year – even decade after decade – they go about promoting their practices in exactly the same way. When the internet finally blossomed, dentists as a group were slow to adapt to the newfangled marketing possibilities. Today, virtually every dentist has a website, but far too many haven’t been updated and optimized for search for five years … at least. That’s an eternity in internet time. Dentists who are stuck in the past – even mildly so – ...

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Don’t Let Your Reputation Be Tarnished by Other Dentists
Don’t Let Your Reputation Be Tarnished by Other Dentists

You might not have seen the article in July about a pseudo-dentist in Broward County, Florida. A man who was previously on probation for impersonating a dentist and providing unlicensed dental services was arrested for, among other things, sexually assaulting two of his female “patients.” This wasn’t new behavior for this wanna-be dentist; his prior arrest in 2012 included additional “liberties” while practicing unlicensed dentistry. There’s no indication of whether the dental procedures he completed were done competently. And while you might find this surprising, his ...

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The Kiss of Death for Dental Practices

You may have the best clinical “chops” in the business. But if the word on the Internet “street” is that patients are uncomfortable with you and your practice, you won’t see many new dental patients. The single thing that can wreck your marketing campaign is a less-than-stellar online reputation. Thanks to social media, it’s likely that most people today have more impersonal relationships than they do personal relationships. And, thanks to social media, disgruntled patients can reach more prospective patients than has ever been possible. And that could be the kiss of ...

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Are You a “Legendary” Dentist?

George Herman Ruth Jr., whom you probably know as Babe Ruth, is still considered by many to be the greatest baseball player of all time. You have probably heard about Babe Ruth’s “called shot” in the 1932 World Series against the Chicago Cubs. Ruth, down two strikes in Game 3 of the series, allegedly pointed to the outfield stands before sending the ball out. There’s a great video about the “called shot” that you can find on YouTube at this link: http://swm.io/calledshot This is an iconic moment that is a legend that may not EVEN BE TRUE! The important thing is that ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.