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It’s all too easy to view dentistry as transactional – you provide services, and the patient and/or the insurance company pays you for your efforts. For dentists who market based on price, specials, and discounts, holding that view is understandable. But that view doesn’t go nearly far enough if you want to grow your practice. Dentists today are assumed to be competent. Unless you give dental prospects reasons to choose you to solve their dental problems, there are any number of dentists with whom they can “transact business.” Those patients are generally price-shoppers, ...Read More