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Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites that don’t load quickly or display properly on the smaller screens. Dentists as a group tend not to be at the forefront of web technology. An enormous number of dental websites haven’t been updated in the last ...

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Dentists Shouldn’t Always Believe Their Self-Talk

It’s not always easy being a small business owner. Your decisions, including the staff you hire and the tone you set for your practice, are major determinants of your success. The ultimate responsibility is yours, and it’s likely that every small business owner has moments of self-doubt. One of the self-doubts that can last much longer than a moment is about the value of the services you offer. If you’re like the vast majority of dentists, you advertise based on specials, discounts, and coupons. By doing that, you’re devaluing the worth of your services. And, while it may not ...

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Why Your New Dental Patients Have a Voice

Search from mobile devices overtook desktop computer search in 2o15. Mobile devices allow people to search from almost anywhere at almost any time. For this reason, and due to the increasing penetration of mobile devices, mobile search is expected to continue to grow steadily. Today, more and more time-pressed people are using digital assistants like Apple’s Siri, Microsoft’s Cortana, and Google Voice Search to find what they’re looking for online even faster. By one estimate, half of all searches will be voice searches by 2020. If you haven’t used a digital assistant, you ...

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What Google’s Slaying of Right-side Ads Means for Dentists

This isn’t your father’s search engine results page. Google recently eliminated right-side (right column) pay-per-click (PPC) ads from its results pages. There are several reasons for the change. The first is to make results pages more mobile-compatible. WIthout the right column, listings have more room leading to increased readability and allowing more results per page on smaller screens. The second reason is that right-side ads had a far lower click-through rate (CTR) than top-of-page paid ads. And the third reason is almost certainly revenue; Google has decreased the ...

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Surprising Statistics Show Pay-Per-Click Retargeting Advertising Isn’t a Great Deal

Did you know that pay-per-click advertising can be targeted exclusively to people who have visited your website? These are people who have already demonstrated an interest in your products and services, and the process of showing them ads from a site they have already visited is called “retargeting.” Most first-time visitors to a website leave without setting an appointment. One visit to your website is usually not enough to close the deal. A PPC retargeting campaign lets you segment past site visitors and deliver relevant ads based on the actions people have taken on your site. ...

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Less Expensive Traffic for Your Website

If you are advertising your practice with Pay per Click on the top search engines you may want to look at alternative options. Second-tier search engines may not be as popular or generate high numbers like Google, Yahoo and Bing, but places like Ask.com and Business.com can have some advantages. Take your best performing PPC campaign. Put it on Ask.com or another second-tier search engine and let it run. Check your Analytics and see the results. You may have just picked up some traffic you wouldn’t have gotten otherwise. You can reverse this and use second-tier search engines in ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.