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What’s Up With Dental Practice Phone Answerers?

SmartBox Web Marketing received quite a shock last year. It was both a shock and a wakeup call for us and for dentists everywhere. We recorded and listened to every incoming call to all of our Elite level dentists’ practices for an entire quarter. We have a dedicated Call Quality Analyst Team who reviews and rates the interaction between phone answerers and prospects. The results were not what we were expecting. Oh, our Elite dentists were rocking it when it came to new dental patients each month. But there were a great many more prospects who weren’t appointed. And the number of ...

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Your Money Is Slipping Through Your Phone Answerers’ Fingers

Dentists spend a lot of money marketing their practices to attract new dental patients. And in spite of the rise of the internet, the vast majority of new patients still use the phone to schedule their first appointment with your practice. That first contact is where new patients are won or lost. Ideally, you’d appoint every new patient caller. The reality is that not all new patient callers are ready to book an appointment. They may be after more information about your practice. They may be sounding out your staff and what they can expect from their visit. They may be looking for ...

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Your Dental Phone Answerers Are Costing You Money

Dentists typically spend a fair amount on marketing their practices. They almost universally don’t get enough return on that investment. Part of the reason for low ROI is that dentists tend to market like everyone else. Advertising on price, specials, and coupons brings in low-value new patients. Someone who needs implants, full-mouth reconstruction, or dentures won’t be motivated by a $50 off coupon. People who need cleanings, fillings, or light dental bonding, will be. Most dental practices rely on a stream of those low value patients plus a comparative handful of higher-value ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.