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Return on investment (ROI) is a crucial factor in any dental practice’s success. Every marketing dollar invested has to return the maximum ROI to get dentists to their success goals. However, measuring that return is a hit-or-miss proposition for most dentists. Research has shown that dental patients are very poor at recalling how they found your practice. That means that you can’t know with any certainty which parts of your marketing are returning a lot of new patients, and which parts aren’t. You’re throwing away money on marketing that’s not working or not working well ...Read More