Is your marketing helping, hurting, or making no difference?
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If you’re like most general dentists, you’re seeing a lot of patients for cleanings and exams, drill-and-fills, and teeth whitening. Those are good and necessary patients to have, but will they help you grow your practice? Are they your ideal patients, or are they just what you get? And if they’re what you get, why is that? The first place to look is at your marketing. What are you advertising? Low-cost exams, discount cleanings, specials? You’re marketing to the price-shoppers and the insurance-driven. What’s worse is that you’re doing exactly what most of the other ...Read More