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Think Corporate Dentistry Isn’t Coming? Think Again.

It’s easy for dentists in smaller markets to ignore the threat posed by the corporate dental chains. But there’s news out of Texas that should serve as a wake-up call for dentists everywhere. In October, Texas A&M University announced that it will build a nine-story, 150,000+ square foot clinical facility for dental school students. The new facility will allow the dental school to increase its enrollment by 25 percent. Basically, the expansion will put another 25 to 50 dentists on track to graduate every year. Clearly, there’s money in dental school education. And where ...

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As A Manager, You Make a Good Dentist

Hey, remember that management class you had in dental school? Of course you don’t, because there wasn’t one. Now, maybe you have a business degree. If so, congratulations. By one dentist’s estimate, you’re saddled with nearly 30 non-clinical responsibilities as a manager. The amazing thing is that you still have a viable practice, given how much time you’re spending on managing non-clinical things. If you don’t have business training, you’re probably running as fast as you can just to stay in one place. That can mean long days, evenings, and even weekends. And time away ...

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Kick Your Dental Practice In The Pants

When you went to dental school, did you ever think that one day you’d be able to describe yourself as a “plugger?” Probably not, but if your business is like most dentists’ days, you’re performing an endless string of routine exams, drill-and-fills, whitenings, and the odd crown here and there. You’re plugging along, but are you really getting anywhere? Your practice has hit a plateau. You’re not growing, you’re not shrinking, but at least you are keeping the lights on and the doors open. So, how does another 10, 15, or 20 years of the same-old, same-old sound to ...

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Dominate Your Dental Market

Dental competition is at a level never seen before. Dentists who compete for new patients the same was as the other practices in their market are getting fewer and fewer new patients. The ones who are getting enough new patients are spending more and more on their marketing. Doing the same thing with your marketing as everybody else puts you firmly in the “just another dentist” category. Your prospects have no reason to choose you to solve their dental problems – except price, insurance acceptance, and availability. That probably sounds “normal” to you, and that’s a ...

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How Much are You Losing to Dental Tourism?

Dentists along the U.S./Mexico border are generally all to aware of dental tourism – prospects from their markets hopping over the border to get cheaper dental care. Sometimes those patients get quality work, sometimes not. A number of SmartBox dentists have a decent revenue stream from re-doing substandard dental treatment from Mexico. If your practice isn’t near Mexico, you might not think that dental tourism is a concern for you. But there’s another “dental tourism” trend that you might not be aware of. More and more people are combining dental care with an overseas vacation. ...

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Why You’re Losing New Dental Patients
Why You're Losing New Dental Patients

  If you’re a dentist who has never looked at your new dental patient numbers in your dental website marketing and asked, “What am I doing wrong?”, you should count yourself as being very fortunate. The vast majority of dentists have ebbs and flows in their new dental patient stream. That’s just the nature of business of any kind; demand for services or products isn’t a constant. But if you’re hitting more dry spells than gushers, there may be something wrong with how you’re going about attracting to get new dental patients to your practice. Once is coincidence. ...

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Should Dentists Take Marketing Into Their Own Hands?

Since its inception, SmartBox Web Marketing has been dedicated to helping dentists – even if they never decide to work with us. We “give away the store” by sharing the underlying structure and all the moving parts and pieces of our industry-leading Patient Attraction System™. This blog is one example of how we share that information, but it’s by no means the only one. You have access to more than 1,000 episodes of our Patient Attraction Podcast™ on our website and YouTube page. We’ve covered virtually every aspect of taking a systems-based approach to attracting more and ...

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Will You Leave Dentistry A Millionaire?

Dentistry is perpetually ranked as one of the best, if not the best, professions in the country. It scores very high on income, work-life balance, and growth prospects. Given those advantages, it’s a wonder that every dentist doesn’t retire a millionaire. All too often, though, dentists leave dentistry with not nearly enough money to fund a comfortable retirement. That shouldn’t happen, but the reasons why dentists retire broke are obvious to the informed observer. However, in almost all cases, those reasons aren’t what you would think. Wrong Approach, Wrong ...

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Dental “Magic Marketing Bullets” Miss The Mark

There’s always someone out there who is willing to sell you the “latest and greatest” marketing technique. And there are always dentists who will rush to buy the latest bright, shiny object, usually because what they’re doing with their marketing isn’t working well enough. People who are drowning will grasp at any lifeline, no matter how unlikely or frail it may be. The Rush Is On You only have to follow the news to understand just how often companies rush products and services to market. Usually, that approach uncovers any number of problems with those companies’ offerings ...

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Is Retirement a Fading Prospect for Dentists?

Right now, the United States is enjoying a long period of economic growth. Weak, anemic growth by historical standards, but still growth. With that in mind, it might seem naive to ask whether dentists’ retirement prospects are threatened. But history teaches that every period of economic expansion is followed by a contraction. There’s no reason to think that the current, mildly favorable, conditions will continue indefinitely. Economic contractions can wipe out years of dental practice growth. The most recent major example of a contraction, the Great Recession of 2007- 2009, cost ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.