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How Much are You Losing to Dental Tourism?

Dentists along the U.S./Mexico border are generally all to aware of dental tourism – prospects from their markets hopping over the border to get cheaper dental care. Sometimes those patients get quality work, sometimes not. A number of SmartBox dentists have a decent revenue stream from re-doing substandard dental treatment from Mexico. If your practice isn’t near Mexico, you might not think that dental tourism is a concern for you. But there’s another “dental tourism” trend that you might not be aware of. More and more people are combining dental care with an overseas vacation. ...

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Why You’re Losing New Dental Patients
Why You're Losing New Dental Patients

  If you’re a dentist who has never looked at your new dental patient numbers in your dental website marketing and asked, “What am I doing wrong?”, you should count yourself as being very fortunate. The vast majority of dentists have ebbs and flows in their new dental patient stream. That’s just the nature of business of any kind; demand for services or products isn’t a constant. But if you’re hitting more dry spells than gushers, there may be something wrong with how you’re going about attracting to get new dental patients to your practice. Once is coincidence. ...

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Should Dentists Take Marketing Into Their Own Hands?

Since its inception, SmartBox Web Marketing has been dedicated to helping dentists – even if they never decide to work with us. We “give away the store” by sharing the underlying structure and all the moving parts and pieces of our industry-leading Patient Attraction System™. This blog is one example of how we share that information, but it’s by no means the only one. You have access to more than 1,000 episodes of our Patient Attraction Podcast™ on our website and YouTube page. We’ve covered virtually every aspect of taking a systems-based approach to attracting more and ...

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Will You Leave Dentistry A Millionaire?

Dentistry is perpetually ranked as one of the best, if not the best, professions in the country. It scores very high on income, work-life balance, and growth prospects. Given those advantages, it’s a wonder that every dentist doesn’t retire a millionaire. All too often, though, dentists leave dentistry with not nearly enough money to fund a comfortable retirement. That shouldn’t happen, but the reasons why dentists retire broke are obvious to the informed observer. However, in almost all cases, those reasons aren’t what you would think. Wrong Approach, Wrong ...

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Dental “Magic Marketing Bullets” Miss The Mark

There’s always someone out there who is willing to sell you the “latest and greatest” marketing technique. And there are always dentists who will rush to buy the latest bright, shiny object, usually because what they’re doing with their marketing isn’t working well enough. People who are drowning will grasp at any lifeline, no matter how unlikely or frail it may be. The Rush Is On You only have to follow the news to understand just how often companies rush products and services to market. Usually, that approach uncovers any number of problems with those companies’ offerings ...

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Is Retirement a Fading Prospect for Dentists?

Right now, the United States is enjoying a long period of economic growth. Weak, anemic growth by historical standards, but still growth. With that in mind, it might seem naive to ask whether dentists’ retirement prospects are threatened. But history teaches that every period of economic expansion is followed by a contraction. There’s no reason to think that the current, mildly favorable, conditions will continue indefinitely. Economic contractions can wipe out years of dental practice growth. The most recent major example of a contraction, the Great Recession of 2007- 2009, cost ...

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Why Aren’t You Enough for Your Dental Practice?

Do you have days when you feel like you’re on a treadmill? There’s that “running as fast as I can to stay in one place” sensation. You’re seeing 15 or 20 patients a day, you’re working as hard as you can, and you’re not really getting anywhere. Your bank account is hovering around the same figure. You’re not able to increase your retirement savings the way you’d like. You may not be able to give your staff the kind of raises they deserve without scrimping somewhere else. I know from talking with thousands of dentists that feeling like you’re not getting anywhere ...

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Being the Change I Want to See in the Dental World

Happy Independence Day! No matter what some malcontents might say, we enjoy a lot of freedoms in this country. It’s fitting that we take the time to remember that. On this 4th of July, I want to talk about one of those freedoms that, in my opinion, too many dentists don’t experience. You might know that my dad is a very successful dentist, and that I practically grew up in his practice. As a result, I have a soft spot for dentists. And, I understand the business of dentistry better than most, I think. I want the vast majority of dentists to have what my dad enjoys now – a ...

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The Four Horsemen of Dentistry Are Coming for You

There’s a storm coming, and dental practices aren’t prepared for a tempest of this magnitude. Most dental practices will be caught flat-footed. If yours is one of the uninformed, unprepared practices, everything you’ve spent years building can be swept away. Fortunately, you have some advance warning thanks to my new, groundbreaking book. “The Four Horsemen of Dentistry: Survival Strategies for the Dental Practice Under Siege” is available now at www.practiceundersiege.com! Your practice might have weathered the Great Recession of 2009 in decent shape. If so, ...

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Why Your Dental Marketing is Failing You

As a group, dentists keep abreast of the latest developments in the prevention, diagnosis and treatment of dental issues. As a group, they tend to be a little tardy in adopting best practices when it comes to their dental marketing. Most dentists today still market like the dentists of 15 years ago, with the exception of having a website. There’s not anything wrong with that approach, per se, except that dentists overwhelmingly still use the same value propositions in their marketing. How’s It Look From the Bottom? If you’re advertising on the basis of price, specials, and ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.