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How’s That Flood of Low-Value Dental Patients Going?

Having a robust economy is a good thing. Having that economy overwhelm dental practices with new patients not a good thing. That’s particularly true when those new patients don’t represent high case value for your practice. That’s what more and more dentists are telling SmartBox. They don’t need more patients. They’re drowning in patients. Some dentists describe themselves as being on roller skates, sprinting between operatories because their schedules are jammed. They can’t take any time away from the practice, much as they’d love to. They’re worried about the impact ...

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Declare Your Independence From Bad Dental Marketing

Happy Fourth of July, one day in advance. Historically and culturally, tomorrow is a big deal for the United States and, indirectly, much of the rest of the world. Democracy never really caught on until America declared its independence from England and fought for and won the right to determine its own affairs. Once our fledgling Republic was up and running for a while, it served as the inspiration for countries around the world. What does this have to do with dentistry? The Fourth of July is the anniversary of organized, successful resistance to tyranny. There’s another sort-of ...

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What’s in Your New Dental Patient Pipeline?

Dentists who advertise like most other dentists get what most other dentists get – price shoppers, insurance-driven patients, and one-and-dones with little or no loyalty to the practice. You can keep a dental practice going with those patients, but it’s not pretty or fun. Those types of patients create a dental treadmill – low case value, high volume, and a lot of work for not enough return. The dental treadmill is physically and emotionally hard on you and on your staff. It takes a lot of time and effort to increase a practice’s bottom line. Part of the reason for that is price ...

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Find a Dental Marketing Firm That Can Put All the “Stuff” Together

If you’re handling your own dental practice marketing, you know that it can feel overwhelming at times. Think about the different aspects of what it takes to compete in today’s online environment: search engine optimization, online content, a strong social media presence, online reputation management, and much more. Dental practice owners wear a lot of “hats,” and the sad truth is that only one of them – your dentist’s hat – makes you any money. Adding a lot of marketing hats isn’t a good use of your time or talents. Nevertheless, They Persisted A surprising ...

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Let’s Cut Through the Dental Marketing “Smoke and Mirrors”

There are probably thousand of U.S. marketing firms offering services to dental practices. Some of those companies are good at what they do. Quite a few of them tend to specialize in one area marketing – search engine optimization, social media marketing, and content writing come to mind. Not to “diss” any particular company, but there’s no “magic marketing bullet” that will consistently get you the new patients you need. It’s like having one tool in your toolbox; it’s just not up to tackling all the jobs that need to be done. Today’s dental prospects overwhelmingly ...

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Think Those New Dental Graduates Aren’t Coming?

The University of Kansas announced in February that it is continuing the work to establish a dental school on the Medical Center campus in Kansas City. The University apparently feels strongly about a new dental school, because its work is continuing despite a lack of funding from the legislature. And in spite of the fact that, according to the ADA, dental school enrollment is at an all-time high with nearly 27,000 students enrolled from 2016-2017. In 2016, close to 6,000 new dentists entered the workforce. When you consider that the number of practicing dentists in the U.S. is ...

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Put Your Dental Marketing On Autopilot

How many hours a week, a month, or a year do you spend overseeing your practice marketing? It’s not uncommon for dentists who manage their marketing to spend many hours out of work hours deciding on ad content – specials, coupons, and discounts – and approving both the ad layout and the media buying schedule. That’s a lot of time that could be spending with family, with friends, and in recreational activities. Time that you won’t get back… every month. Some dental practices hire a marketing manager while others work with an outside provider. Both of those options can be ...

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Your Online Dental Content Has To Rock

One bit of marketing wisdom that’s been floating around for some time is that “Content is king” where Google is concerned. That wisdom holds true today and will probably remain so for a long time to come. Google has evolved its search results to provide the best possible user experience. According to a recent report, Google factors in such things as the user’s location, the time of day, previous searches, and the phrasing of the search request to decide which results to show. With all of that being equal, Google returns the results that it deems best answers the searcher’s ...

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What’s In Your Dental Marketing?

You couldn’t operate your dental practice without having carefully designed processes and procedures in place. From dental insurance to billing to appointment-setting, your practice needs structure. The same holds true for the clinical side of your business. But have you ever given the same degree of thought and planning to your marketing? Probably not. The vast majority of dentists have no formal training in the principles and best practices of marketing. They tend to do what they’ve learned from other dentists, or what they see their competitors doing. In a way, that’s a shame, ...

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Did You Hear About Colin’s New Dental Marketing Book?

In 2017, Colin Receveur released a groundbreaking work about dental marketing in an uncertain age. The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege has proven to be enormously popular with dentists everywhere. The book identified four macroeconomic forces that pose a severe threat to unprepared dental practices: corporate dentistry, new dental school graduates, declining dental insurance reimbursements, and economic uncertainty. Moreover, The Four Horsemen of Dentistry provided a proven solution for dentists to meet those challenges and ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.