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Dentists who advertise like most other dentists get what most other dentists get – price shoppers, insurance-driven patients, and one-and-dones with little or no loyalty to the practice. You can keep a dental practice going with those patients, but it’s not pretty or fun. Those types of patients create a dental treadmill – low case value, high volume, and a lot of work for not enough return. The dental treadmill is physically and emotionally hard on you and on your staff. It takes a lot of time and effort to increase a practice’s bottom line. Part of the reason for that is price ...Read More