Is your marketing helping, hurting, or making no difference?
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Your practice marketing might be awesome in getting prospects to pick up the phone. But what happens when those prospects call for an appointment? Every prospect that calls your office but isn’t appointed is a waste of your marketing funds. And there are few dental practices that can afford to throw away money. If you’re like almost all dentists, you believe that your front office does a great job appointing every new patient caller. And you may well be right … but how do you know? After all, you’re hopefully spending the vast majority of your time in your operatories, making ...Read More