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Before the internet became a simple fact of everyday life, dentists reached their prospects via newspaper ads, outdoor boards, the occasional TV or radio spot, and postcard campaigns. You might think that in this internet age “offline marketing” is no longer a viable way to attract new patients. You’d be wrong. It’s not an “either-or” question. It’s a question of what’s right for your practice and your market. Today’s Offline Media The sound-and-sight aspects of the internet can be very compelling for getting your marketing messages to your dental prospects. Your ...Read More