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There’s an old folk song that you might have heard at one time or another: “There’s a hole in the bottom of the sea.” It’s really catchy and terminally cute when children sing it. Having a hole in your dental marketing is anything but cute. Until and unless you plug that hole, it will drain an enormous amount of your hard-earned marketing dollars into nothingness. The Invisible Gap Dentists who manage their own marketing are generally pretty savvy about most things. They’re careful to cover the usual bases online and off – website, social media, review sites, ...Read More