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Dentistry is Too Good a Profession to Be This Bad

Being a dentist routinely ranks as one of the two best professions in the country, but you’d never know it by talking with a random cross-section of practice owners. You’ll hear complaints about neck and back pain; patients who argue about case solutions; patients who question every procedure and charge; and patients who only want what insurance will cover. You’ll also hear about not having enough time for family and friends; juggling too many non-clinical responsibilities; and fearing that they’re reaching the point where they’ll dread coming into the practice. How ...

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What You Really Need To Grow Your Dental Practice

There’s rarely been a better time for dentists to embrace practice growth. The economy continues to surge, a recent market correction notwithstanding. With unemployment near record lows, and the recent tax cut promising to put more money in families’ pockets, smart dentists will position their practices to benefit. There’s just one problem – how do you do that? You certainly didn’t study practice marketing in dental school. You probably didn’t intend to add to your professional workload by managing your marketing yourself. Frankly, it’s a huge waste of dentists’ time and ...

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SmartBox $25,000 Challenge Update

As the SmartBox $25,000 Challenge moves into its second month, the competition is beginning to heat up. We’ve Challenged our dentists’ practices to convert as many new patient calls to appointments as possible. SmartBox is directly incentivizing those doctors’ staffs by offering quarterly prizes – thousands of dollars in gift cards – and three fabulous annual prizes. Those phone answerers are stepping up in response. We saw a marked uptick in new patient appointments in January compared to the previous two months. As January is often a slow month for dental practices, the ...

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What’s Your Dental Practice’s Online Reputation?

Prior to the advent of the internet, people found dentists through Yellow Pages ads or word-of-mouth recommendations from family and friends. Oh, how things have changed since that simpler time. Today’s dental prospects overwhelmingly begin their search for a dentist online – more than 90 percent fire up their phones, laptops, pads, or desktops as the first step. And practically all of those people read online reviews before making a decision. Research has shown that people trust online reviews just as much as they trust personal recommendations. Dentists who don’t pay close ...

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Is Your Dental Practice Positioned For Success?

The economy is booming by all reports: growth is near three percent, wages are up, taxes are down, and the stock market is booming. There’s an old saying – when times are tough, you need to market. When times are good, you really need to market. Savvy dentists will position their practices for maximum success during this near-record run of growth. How Hard Do You Really Want To Work? Dentistry isn’t a commodity even though many patients treat it like one. There’s only so much of you and your staff to go around, and when your appointments are booked, they’re booked. If ...

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Dentists Should Work Less And Enjoy Life More

Done right, dentistry is a great profession. In fact, it’s continually ranked as one of the two best professions in the United States. There are too many dentists who are working too hard for too long for too little who might have trouble believing that ranking. Dental practices nationwide are under a lot of pressure from corporate dentistry, declining insurance reimbursements, and increased overall competition. Too many in dentists vying for the same pool of prospects in a given market depresses prices. Dentists typically seem a stream of relatively low case-value patients who are ...

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The Time to Turn Your Dental Practice Around is Now

You’re undoubtedly aware of the forces pressuring dental practices these days. Corporate dentistry, new dental school graduates, increased competition, declining insurance reimbursements, the prospect of dental therapists – the list goes on. You might be feeling the impact of those factors on your practice. It wouldn’t be surprising if your practice growth curve has flattened, or if you’re having to work longer and harder to make your goals. It would be nice to think that things are going to get better for dentists on their own, but that’s not going to happen. The forces in ...

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You Can Handle More Of The Dental Cases You Love To Do

Most general dentists have particular kinds of dental problems they really like to solve for their patients. Whether you enjoy cosmetic dentistry cases, endodontic procedures, periodontal disease treatment, or anything else, the odds are that you’re not getting enough of them in your general practice. But you could be. SmartBox works with more than 55o dentists on three continents to help them get more patients, more profits, and more freedom. That freedom includes the opportunity to spend longer doing more of the cases they love. You might think that it’s impossible to shift ...

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Why Dentists Work Too Hard For Too Long For Too Little

Dentistry is consistently ranked as one of the two most desirable professions. That ranking is based on factors like working conditions, salary, and work/life balance. And people have taken note: there are more active dentists in the United States than at any time in history. Dentistry is a great profession, but it’s also one that requires dedication and hard work. Still, that hard work should be balanced by adequate time off to spend with family and friends, and to pursue hobbies and pastimes. It’s not like that for too many dentists in the U.S. Here’s why. The Dental Marketing ...

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Is Your Average Dental Case Value in the Dumps?

If your dental chairs are full, but you’re not making enough money, look to your marketing. There’s an old saying in marketing: You get the customers you market to. If your average case value is lower than you want or needs it to be, it’s time to shake things up in how you go about attracting new patients. You’re certainly not getting the kind of return on investment you should be from your marketing. Are You Still Using An Outdated Dental Marketing Approach? The time-tested formula for dental practices is to market based on low price, specials, discounts, and insurance ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.