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Let’s Cut Through the Dental Marketing “Smoke and Mirrors”

There are probably thousand of U.S. marketing firms offering services to dental practices. Some of those companies are good at what they do. Quite a few of them tend to specialize in one area marketing – search engine optimization, social media marketing, and content writing come to mind. Not to “diss” any particular company, but there’s no “magic marketing bullet” that will consistently get you the new patients you need. It’s like having one tool in your toolbox; it’s just not up to tackling all the jobs that need to be done. Today’s dental prospects overwhelmingly ...

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Think Those New Dental Graduates Aren’t Coming?

The University of Kansas announced in February that it is continuing the work to establish a dental school on the Medical Center campus in Kansas City. The University apparently feels strongly about a new dental school, because its work is continuing despite a lack of funding from the legislature. And in spite of the fact that, according to the ADA, dental school enrollment is at an all-time high with nearly 27,000 students enrolled from 2016-2017. In 2016, close to 6,000 new dentists entered the workforce. When you consider that the number of practicing dentists in the U.S. is ...

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Put Your Dental Marketing On Autopilot

How many hours a week, a month, or a year do you spend overseeing your practice marketing? It’s not uncommon for dentists who manage their marketing to spend many hours out of work hours deciding on ad content – specials, coupons, and discounts – and approving both the ad layout and the media buying schedule. That’s a lot of time that could be spending with family, with friends, and in recreational activities. Time that you won’t get back… every month. Some dental practices hire a marketing manager while others work with an outside provider. Both of those options can be ...

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Your Online Dental Content Has To Rock

One bit of marketing wisdom that’s been floating around for some time is that “Content is king” where Google is concerned. That wisdom holds true today and will probably remain so for a long time to come. Google has evolved its search results to provide the best possible user experience. According to a recent report, Google factors in such things as the user’s location, the time of day, previous searches, and the phrasing of the search request to decide which results to show. With all of that being equal, Google returns the results that it deems best answers the searcher’s ...

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What Are Your Patients And Prospects Saying About You Online?

Online reviews are the new word-of-mouth advertising. But in this interconnected internet age, there’s one major difference. It’s not just a single person’s opinion, but dozens or hundreds of opinions, that are now instantly available online to thousands of people. It’s a massive understatement to say that online reviews impact dentists’ new patient attraction efforts and dentists ignore this brave new online world at their peril. Stars, Words, Decisions As crucial as online reviews are to your marketing efforts, your prospects may never see them. The “star” rating ...

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Where Your Dental Marketing Dollars Are Wasted

The end goal of all your marketing efforts is to put more new dental patients in your chairs. Everything else – impressions, views, clicks, likes, shares, opt-ins – is just a means to that end. While an increasing number of prospects book their first appointment online, the vast majority still pick up the phone and call your practice. That first point of contact is the make-or-break moment for your marketing. Every new prospect that calls your office but isn’t appointed is a complete waste of your marketing investment. Let’s Give The Front Office Its Due Dentists hire front ...

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What’s In Your Dental Marketing?

You couldn’t operate your dental practice without having carefully designed processes and procedures in place. From dental insurance to billing to appointment-setting, your practice needs structure. The same holds true for the clinical side of your business. But have you ever given the same degree of thought and planning to your marketing? Probably not. The vast majority of dentists have no formal training in the principles and best practices of marketing. They tend to do what they’ve learned from other dentists, or what they see their competitors doing. In a way, that’s a shame, ...

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Did You Hear About Colin’s New Dental Marketing Book?

In 2017, Colin Receveur released a groundbreaking work about dental marketing in an uncertain age. The Four Horsemen of Dentistry: Survival Strategies for the Private Dental Practice Under Siege has proven to be enormously popular with dentists everywhere. The book identified four macroeconomic forces that pose a severe threat to unprepared dental practices: corporate dentistry, new dental school graduates, declining dental insurance reimbursements, and economic uncertainty. Moreover, The Four Horsemen of Dentistry provided a proven solution for dentists to meet those challenges and ...

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The Changing Facebook Equation For Dentists

2018 is ushering in some significant changes to Facebook, and dentists should take note. In January, Facebook let it be known that for page content to appear in individuals’ news feeds, it would require a high level of authentic engagement from his or her own personal networks. In early February, the “thumbs down” or disapprove button was reported to be in a testing phase. It’s seen as another measure to decrease the amount of inappropriate or abusive content appearing in news feeds. Finally, Facebook last month announced a new measure to bolster social interaction between ...

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Dental Practice Success Is Within Your Front Office’s Grasp

Have you ever tried to hold a freshly-caught fish in your hands? It’s not easy. They’re wriggly, slippery things, and more often than not they escape from your grasp, at least temporarily. You might not know it, but your front office staff is almost certainly letting new patients slip through their grasp over the phone. Permanently. And every prospect who calls your practice but isn’t appointed is a waste of your marketing investment. SmartBox monitors and analyzes calls to our doctors’ offices on an ongoing basis. We were shocked to discover just how many calls during business ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.