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Google’s Not-so-Dentist-Friendly Mobile Algorithm

An article in searchengineland.com reported that Google rolled out the second version of its mobile-friendly algorithm in mid-May. Mobile-friendly websites might have seen a boost in their search rankings as a result of the roll-out, everything else being equal. However, the algorithm does a page-by-page search and ranking, so full indexing takes time. The potential downside to the roll-out is that if your website or other online content isn’t fully mobile-compatible, you’re likely to take, or have taken, a hit. The emphasis on mobile search isn’t new; I’ve been writing about ...

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Mobile Website Fails: Do’s and Don’ts

Intentionally designing your website to be used on a mobile device is not the future – it is the present. Ninety percent of Americans own a cell phone. One-third of those people use their phone as their primary access point to the Internet. Mobile local searches have already overtaken PC searches, analysts say. As you can see, your website had better look good on a phone or tablet. Google thinks so, too. Your website can be punished in Google rankings if Google finds your mobile site to be “suboptimal.” For instance, if some web design company has convinced you of the ...

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Surprising Statistics: Smartphone Usage Beats TV Time

Last year, a company called Millward Brown looked at multiscreen activity in 30 countries, including the U.S. There are some really interesting statistics that have a lot of implications for your practice marketing. In fact, if you don’t pay attention  and adapt to these trends, you may find yourself on the wrong side of history. For instance, U.S. daily Smartphone use now exceeds TV use. That’s no surprise to me, as I use my Smartphone voraciously and rarely watch television. In the U.S., the average person watches 147 minutes of television and spends 151 minutes on his ...

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Why Mobile Dental Websites Are Outdated

Mobile dental websites are just so 2011... Maybe 2012 (if I push the envelope). And here's why: No longer is there a "standard" mobile device. Let me explain... The First Era of Mobile: 2008-2011 If you look at a cell phone back in the 90's, they all looked about the same: like a brick. A big brick. As the phones evolved in into the early 2000's, all the different manufacturers still produced phones with similar screen sizes... around 3.5 inches. This was the beginning of mobile dental websites -- building a custom website SPECIFICALLY designed to run on those small ...

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