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Why Your Dental Practice Must Be Patient-Centric

It’s sad but true: dentistry is still associated with pain, discomfort, and embarrassment in the minds of too many people. That leads to untreated decay, untreated gum disease, and a host of other dental problems. Dentistry has begun to reverse that perception by emphasizing pain-free dentistry, additional comfort items for patients, and sedation dentistry for the anxious and fearful. In fact, patient comfort and a patient-centric approach have become the defining hallmarks of many successful dental practices. The takeaway from this is that patients today are less concerned about ...

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STAND-OUT Marketing: 8 Things to Know

Since you’ve been in dentistry a while, you may have forgotten what it’s like for the rest of the world. But to most people, one dentist is just the same as another. That’s why you MUST market if you want to attract more and better patients. So the first thing you have to do is BE INDEPENDENT. That means stepping out of the herd and going a different way. If everyone else in your market talks about how gentle they are, are you going to stand out by saying you’re gentle, too? No, of course not. Instead, highlight your no-wait policy, extended hours, or advanced ...

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Resist the Lure of Discounted Fees

What happens when someone asks you to lower your fees? First, there is the practical matter: How much profit margin have you built in to your fees? Obviously you have to cover your overhead costs: materials, staff time, hourly cost to keep the practice running. But then comes the “negotiable” part: how much do you pay yourself? How flexible you are with your fee depends, in part, on how you set the fee in the first place. If your fees are bare minimum because you are a volume practice, then more than likely there is very little practical room for negotiation. If you have a ...

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Your Dental Marketing: 6 Horrible Mistakes

Since you read this blog, you are already more savvy than 99 percent of the dentists out there. But no matter how savvy you are, you could still be making a few mistakes in your web marketing. In fact, you are almost certainly making at least one. You’re probably making several, in fact. Some dentists are making all of them. This blog has covered all of them at one time or another. But we can only give you the information – we can’t make you implement it. Here they are: You are not tracking your marketing. How do you know if you are getting your money’s worth if you ...

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Marketing Basics: 7 Critical Things for Everyone

This is going to be a very high-level list of things to keep in mind when looking at your marketing. For those of you who are new to dental marketing, it will be a good look at the basics. For those of you who have been doing it for a while, and may even be pretty good at it, it’s an opportunity to make sure you aren’t overlooking anything. So let’s get started: Marketing is telling prospective patients what you offer and why you are their best choice to provide it. What you’re trying to do isn’t complicated. HOW you go about doing it is what’s complicated. Focus on ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.