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Periodontists Must Focus On Local Search

According to an article published in April, 2017, there are nearly 4700 periodontists practicing in the United States. That low number is either good news or bad, depending on your market. It’s common sense that specialty dentists of whatever stripe usually practice in or near metropolitan areas. There are very few rural areas that would support a specialty practice. In quite a few states, that urban clustering means that periodontists are competing with any number of other periodontists for the same prospect base. But these days, periodontists aren’t just competing with other ...

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You Catch the “Fish” That Will Take Your Dental Bait

People who enjoy fishing know that certain kinds of lures and baits are better suited for attracting certain kinds of fish. There’s a lesson here for dentists. Most dentists advertise their practices the way that dentists have for decades. They offer low prices, specials, and discounts. Those are the bait, or the lure, in their marketing. And just as with fishing, only a certain type of patient will bite. That type of prospect is generally price-driven, insurance-driven, or a one-and-done patient with relatively low case value. But when it comes to attracting the new patients you need ...

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Has Your Dental Website Gone Mobile Yet?

If your dental website isn’t mobile-compatible, you’ve been paying a penalty in search engine rankings since 2015. Here’s why. Searches initiated from mobile devices and tablets have overtaken searches from desktop and laptop computers and continue to pull ahead. Google, with its emphasis on the user experience, responded to this trend by essentially penalizing websites that don’t load quickly or display properly on the smaller screens. Dentists as a group tend not to be at the forefront of web technology. An enormous number of dental websites haven’t been updated in the last ...

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The “Voice of the People” Can Be Bad News For Dentists

Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce. Take smart phones as an example. Every new phone has a huge marketing push, and some people seem to be compulsive adopters of the “latest and greatest.” Most other people, however, will wait for the independent reviews to come in from the first adopters. Based on comparability in features and price, it's likely that cell phone coverage, phone reliability, and user-friendliness will ...

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Are You Impatient With Your Dental SEO?

Search engine optimization, or SEO, has been widely touted as the greatest thing since the invention of the smartphone. That’s both true and not true. One of the side effects of the internet is that everything is right now, or at least near-instant. That’s resulted in a shortening of expectations generally and particularly with regard to marketing. As the saying goes, “The problem with instant gratification is that it takes too long.” Done correctly, SEO is a highly effective means of driving more dental prospects to your website. But it’s not a quick fix, as much as most ...

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When Your Dental Website Makes You Look Old

There’s no environment that changes faster than the online environment. The internet is a hotbed of innovation, new design, and the next greatest thing. It’s an environment in which few dentists flourish. Your website says a lot about you and your practice, and all of it may not be good if your site isn’t updated regularly. Style matters, even for dentists. Today’s internet users can pick out a “cookie-cutter” website within seconds, and they won’t be impressed. Stale, dated design immediately brands you and your practice as old-fashioned. That may appeal to some senior ...

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Google Hates Mobile Dental Pop-Up Ads

The world of online search is going mobile, and dentists’ marketing has to adapt to the smaller screen sizes and challenging page load times. In fact, if your dental website isn’t already mobile-friendly, your website may take a rankings hit from Google. In recent years, Google has moved strongly to focusing on a good online experience for searchers. Websites that don’t display properly or that take too long to load on mobile devices are frowned upon, to say the least. Now, you can add pop-up ads to Google’s list of strong dislikes. Google has a fancy name for pop-ups – ...

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Keyword Rankings for Dentists: Meh.

Keyword rankings, search engine optimization and search engine results have gotten increasingly difficult to manipulate. This in large part due to Google’s efforts to discourage just such manipulation; the days of keyword packing, for instance, are long gone. If you’re interested in what’s changed about online search fairly recently, do a search for Google Panda. So if keyword rankings are now harder than ever to manipulate, what should you do to effectively market your practice online? You should focus on results. And results mean: Are you getting more new patients or ...

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Google Changes Ad Design. Is It for You?

Google ads may become a more important part of your dental practice online marketing strategy. Last year, Google made a change that could have a big effect on your online marketing. Google changed how it placed ads on its pages. Instead of having one Ad label and a shaded background behind the ad links, each paid link now has a little yellow ad box. Is this much of a change from the previous design? You might not think so, but research is telling us different. Traditionally, research has shown that 70-80 percent of search engine users ignore the paid ads, which are placed at the top ...

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A Panda Can Be Your Friend (If You Feed It Right)

When you hear the word Panda, most of you think about the lovable, black and white bear from China that eats bamboo. And eats bamboo, and eats bamboo. As cute as pandas are, they probably won’t do much to boost your dental practice’s marketing. A different kind of Panda, though, could significantly boost your business. Achieving top-of-the-page results in Google searches is the goal of all web marketing. Seventy percent of all searches are done on Google, and 75 percent of people never look past page 1 in a search. So, when Google talks about changes to its search algorithms, ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.