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Think Corporate Dentistry Isn’t Coming? Think Again.

It’s easy for dentists in smaller markets to ignore the threat posed by the corporate dental chains. But there’s news out of Texas that should serve as a wake-up call for dentists everywhere. In October, Texas A&M University announced that it will build a nine-story, 150,000+ square foot clinical facility for dental school students. The new facility will allow the dental school to increase its enrollment by 25 percent. Basically, the expansion will put another 25 to 50 dentists on track to graduate every year. Clearly, there’s money in dental school education. And where ...

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Can Your Dental Practice Withstand Group Practices?
Can Your Dental Practice Withstand Group Practices?

Corporate dentistry is bad news for the vast majority of dental practices. But the chains aren’t the only competition you’re facing. Large group practices are increasing, and you’ve definitely going to want to watch out for them. The ADA noticed as early as 2014 that large group practices with 20 or or more employees were gaining market share. At the same time, small practices were losing market share. There’s no sign that the trend is slowing down. Several factors are driving the growth of larger dental practices. The debt load of new dental school graduates is a major ...

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Why Your Dental Marketing is Failing You

As a group, dentists keep abreast of the latest developments in the prevention, diagnosis and treatment of dental issues. As a group, they tend to be a little tardy in adopting best practices when it comes to their dental marketing. Most dentists today still market like the dentists of 15 years ago, with the exception of having a website. There’s not anything wrong with that approach, per se, except that dentists overwhelmingly still use the same value propositions in their marketing. How’s It Look From the Bottom? If you’re advertising on the basis of price, specials, and ...

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There’s A Storm Coming

When you see dark clouds gathering on the horizon, you generally figure there will be a storm soon. And you know that you’d better seek shelter. Four massive dark clouds have been gathering for some time on the dental industry’s horizon. Too few dentists have noticed, and that leaves them vulnerable to the coming tempest. This is no ordinary storm, and the things have have sheltered dentists from storms past won’t be enough this time. The Very Future of Your Practice is at Risk The Great Recession of 2009 caught almost everyone unprepared. Dentists’ incomes took a hit as ...

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Is the Single-Dentist Practice Doomed?

According to a recent article, more and more new dental school graduates are choosing one of two paths – going to work for a large group practice, or purchasing an existing practice. The combination of high dental school debt, the outlay for facilities and equipment, and staffing up a new practice can put a new dentist some $750 thousand dollars in debt. That’s a powerful disincentive for many, and those new dentists are going to work for corporate chains or local group practices. Either choice is bad news for the single-dentist practice. Corporate chains are long on cash, with ...

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Dentists in Rural Areas Aren’t Safe for Long

Hardly anyone says, “As Nebraska goes, so goes the nation,” but dentists would do well to keep a closer eye on events in the Cornhusker State. The University of Nebraska Medical Center (UNMC) has received a $4 million dollar grant to expand the availability of dental services in rural Nebraska areas. The length of the grant is 10 years. According to the dean of UNMC’s College of Dentistry, the grant will be used to provide scholarships for graduates from rural areas, to increase patient services in those areas, and to enhance service delivery through technology. There are ...

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Those Young, Hungry Dental Grads

According to the ADA News, the number of dental school applicants exceeded the applicants for medical schools between 2000 and 2015. This is good news for the profession, but it may be bad news for you. In response to the increased demand for dental education, and as there are many underserved areas in the U.S., more and more dental schools are opening. That means that the number of new dentists is going to increase over time. That shouldn’t be immediately alarming, but if you’re taking the long view of your success – and you should be – this development can spell trouble for ...

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The Year in Dental Marketing

This isn’t a post about 2016. It’s about what you’re going to do in 2017 to reach and exceed your goals. This is the year that you have a chance to do things differently. Not because we’ll have a new President in the White House. The pundits are all over the place trying to predict what new policies or changes to existing policies might happen. No, this is your year to do things differently with your dental marketing because at best you’re getting what you’ve always gotten. At worst, you’re not getting enough, and you’ll keep on getting not enough unless you change your ...

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Is Dentistry Coming to Drugstores?

Soon, Millennial dental patients may be able to have a filling replaced while their prescriptions are being filled. The ADA Health Policy Institute released the results of a representative national survey of Millennials ages 18-35. The survey found that nearly 40 percent of respondents were very or somewhat interested in getting dental care in a setting like Target, Walgreens, or CVS. Among those surveyed, the results varied significantly only by race. One-third on non-Hispanic whites were in favor of the idea, while 45 percent of black respondents and 47 percent of Hispanics were ...

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Is All the Hype About Corporate Dentistry True?

The penetration of corporate dentistry into different markets in the U.S. is uneven. In fact, it may not have reached your market yet. Where corporate dentistry has reached, the effects are becoming clearer. An article published in May of this year described the growing impact of corporate dentistry in Texas. In addition to a “major” presence at the state dental association annual meeting, well-known chains such as Heartland Dental are affecting the career paths of newly-graduated dentists. The “traditional” path for a new dentist led in one of two directions: acquire the ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.