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Think Those New Dental Graduates Aren’t Coming?

The University of Kansas announced in February that it is continuing the work to establish a dental school on the Medical Center campus in Kansas City. The University apparently feels strongly about a new dental school, because its work is continuing despite a lack of funding from the legislature. And in spite of the fact that, according to the ADA, dental school enrollment is at an all-time high with nearly 27,000 students enrolled from 2016-2017. In 2016, close to 6,000 new dentists entered the workforce. When you consider that the number of practicing dentists in the U.S. is ...

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What’s In Your Dental Marketing?

You couldn’t operate your dental practice without having carefully designed processes and procedures in place. From dental insurance to billing to appointment-setting, your practice needs structure. The same holds true for the clinical side of your business. But have you ever given the same degree of thought and planning to your marketing? Probably not. The vast majority of dentists have no formal training in the principles and best practices of marketing. They tend to do what they’ve learned from other dentists, or what they see their competitors doing. In a way, that’s a shame, ...

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Dentists Shouldn’t Have Disappointing Retirements

When you think about it, dentistry is a considerable gamble accompanied by a heck of a lot of hard work. Becoming a dentist requires four long years in dental school that results in hundreds of thousands of dollars in school debt. After that, entrepreneurial dentists usually have to borrow hundreds of thousands more to open a practice. And then come the long hours, days, weeks months, and years hunched over the dental chairs. And even more hours handling the thousand and one tasks required to run a small business. There’s no doubt that being a small business owner is a very demanding ...

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Think Corporate Dentistry Isn’t Coming? Think Again.

It’s easy for dentists in smaller markets to ignore the threat posed by the corporate dental chains. But there’s news out of Texas that should serve as a wake-up call for dentists everywhere. In October, Texas A&M University announced that it will build a nine-story, 150,000+ square foot clinical facility for dental school students. The new facility will allow the dental school to increase its enrollment by 25 percent. Basically, the expansion will put another 25 to 50 dentists on track to graduate every year. Clearly, there’s money in dental school education. And where ...

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Can Your Dental Practice Withstand Group Practices?
Can Your Dental Practice Withstand Group Practices?

Corporate dentistry is bad news for the vast majority of dental practices. But the chains aren’t the only competition you’re facing. Large group practices are increasing, and you’ve definitely going to want to watch out for them. The ADA noticed as early as 2014 that large group practices with 20 or or more employees were gaining market share. At the same time, small practices were losing market share. There’s no sign that the trend is slowing down. Several factors are driving the growth of larger dental practices. The debt load of new dental school graduates is a major ...

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Why Your Dental Marketing is Failing You

As a group, dentists keep abreast of the latest developments in the prevention, diagnosis and treatment of dental issues. As a group, they tend to be a little tardy in adopting best practices when it comes to their dental marketing. Most dentists today still market like the dentists of 15 years ago, with the exception of having a website. There’s not anything wrong with that approach, per se, except that dentists overwhelmingly still use the same value propositions in their marketing. How’s It Look From the Bottom? If you’re advertising on the basis of price, specials, and ...

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There’s A Storm Coming

When you see dark clouds gathering on the horizon, you generally figure there will be a storm soon. And you know that you’d better seek shelter. Four massive dark clouds have been gathering for some time on the dental industry’s horizon. Too few dentists have noticed, and that leaves them vulnerable to the coming tempest. This is no ordinary storm, and the things have have sheltered dentists from storms past won’t be enough this time. The Very Future of Your Practice is at Risk The Great Recession of 2009 caught almost everyone unprepared. Dentists’ incomes took a hit as ...

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Is the Single-Dentist Practice Doomed?

According to a recent article, more and more new dental school graduates are choosing one of two paths – going to work for a large group practice, or purchasing an existing practice. The combination of high dental school debt, the outlay for facilities and equipment, and staffing up a new practice can put a new dentist some $750 thousand dollars in debt. That’s a powerful disincentive for many, and those new dentists are going to work for corporate chains or local group practices. Either choice is bad news for the single-dentist practice. Corporate chains are long on cash, with ...

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Dentists in Rural Areas Aren’t Safe for Long

Hardly anyone says, “As Nebraska goes, so goes the nation,” but dentists would do well to keep a closer eye on events in the Cornhusker State. The University of Nebraska Medical Center (UNMC) has received a $4 million dollar grant to expand the availability of dental services in rural Nebraska areas. The length of the grant is 10 years. According to the dean of UNMC’s College of Dentistry, the grant will be used to provide scholarships for graduates from rural areas, to increase patient services in those areas, and to enhance service delivery through technology. There are ...

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Those Young, Hungry Dental Grads

According to the ADA News, the number of dental school applicants exceeded the applicants for medical schools between 2000 and 2015. This is good news for the profession, but it may be bad news for you. In response to the increased demand for dental education, and as there are many underserved areas in the U.S., more and more dental schools are opening. That means that the number of new dentists is going to increase over time. That shouldn’t be immediately alarming, but if you’re taking the long view of your success – and you should be – this development can spell trouble for ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.