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Cialdini’s Principle of Consistency for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1112 Who likes to be thought of as being inconsistent? Nobody, that’s who. Dr. Robert Cialdini, a pioneer in the area of interpersonal influence, has done extensive research into how people are influenced to make decisions. His principle of Consistency is used widely in advertising to influence prospects to make buying decisions. Dentists can go to school on his work and on the experiences of many, many marketers. I’ll be back after the break to tell you how to use Cialdini’s work to attract more patients ...

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So You Want to Automate Your Dental Marketing

Marketing automation software helps companies streamline their email marketing while also defining their customer segments and managing their customer data. In theory, it’s a huge step up from trying to handle all that manually. A recent article indicates that implementing marketing automation software poses two major challenges for larger companies, much less smaller dental practices. The article notes that of the companies surveyed, nearly 60 percent took six month to get their software fully implemented. Another 17 percent took one year. The problem appears to be the complexity of ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.