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Is This The Future of Dentistry?

What’s in store for your dental practice? While no one has an (accurate) crystal ball, there are several industry trends that will certainly pose challenges for smaller, unaffiliated practices. Rather than “doom and gloom,” this article is about how you can anticipate and overcome the increasingly strong challenges to “dentistry as usual.” Let’s start by looking at how the dental industry has evolved. Money Talks Historically, dentistry has been a fee-for-service practice. While there were certainly many dentists who would allow some patients to make payments, it was ...

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Did You Go to Dental School to Write Marketing Content?

It’s an internet-driven world these days. Research shows that over 90 percent of dental prospects begin their search for a dentist online. And there’s no other advertising and marketing medium where the competition for “eyes” is more intense than the online environment. Being found online is a function of how much the various search engines, particularly Google, “likes” your online content. There are a lot of factors that go into great online content – responsiveness to prospects’ questions, authoritativeness, readability, search engine optimization, and much more. Writing ...

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Is Your Dental Practice Positioned to Profit?

How much time do you spend planning for the future? If you’re like most dentists, it’s maybe a quarterly thing: a review of your stock portfolio, eyeballing the practice’s finances, checking that your Roth IRA is performing well enough, or some variation on that process. How much time do you spend planning the future of your dental marketing? Just like most financial investments are seldom “fire and forget,” your practice marketing deserves periodic review. What works to attract more new patients during one quarter may not work as well the next quarter. And forget about taking ...

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Let’s Cut Through the Dental Marketing “Smoke and Mirrors”

There are probably thousand of U.S. marketing firms offering services to dental practices. Some of those companies are good at what they do. Quite a few of them tend to specialize in one area marketing – search engine optimization, social media marketing, and content writing come to mind. Not to “diss” any particular company, but there’s no “magic marketing bullet” that will consistently get you the new patients you need. It’s like having one tool in your toolbox; it’s just not up to tackling all the jobs that need to be done. Today’s dental prospects overwhelmingly ...

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Think Those New Dental Graduates Aren’t Coming?

The University of Kansas announced in February that it is continuing the work to establish a dental school on the Medical Center campus in Kansas City. The University apparently feels strongly about a new dental school, because its work is continuing despite a lack of funding from the legislature. And in spite of the fact that, according to the ADA, dental school enrollment is at an all-time high with nearly 27,000 students enrolled from 2016-2017. In 2016, close to 6,000 new dentists entered the workforce. When you consider that the number of practicing dentists in the U.S. is ...

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Put Your Dental Marketing On Autopilot

How many hours a week, a month, or a year do you spend overseeing your practice marketing? It’s not uncommon for dentists who manage their marketing to spend many hours out of work hours deciding on ad content – specials, coupons, and discounts – and approving both the ad layout and the media buying schedule. That’s a lot of time that could be spending with family, with friends, and in recreational activities. Time that you won’t get back… every month. Some dental practices hire a marketing manager while others work with an outside provider. Both of those options can be ...

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Your Online Dental Content Has To Rock

One bit of marketing wisdom that’s been floating around for some time is that “Content is king” where Google is concerned. That wisdom holds true today and will probably remain so for a long time to come. Google has evolved its search results to provide the best possible user experience. According to a recent report, Google factors in such things as the user’s location, the time of day, previous searches, and the phrasing of the search request to decide which results to show. With all of that being equal, Google returns the results that it deems best answers the searcher’s ...

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What Are Your Patients And Prospects Saying About You Online?

Online reviews are the new word-of-mouth advertising. But in this interconnected internet age, there’s one major difference. It’s not just a single person’s opinion, but dozens or hundreds of opinions, that are now instantly available online to thousands of people. It’s a massive understatement to say that online reviews impact dentists’ new patient attraction efforts and dentists ignore this brave new online world at their peril. Stars, Words, Decisions As crucial as online reviews are to your marketing efforts, your prospects may never see them. The “star” rating ...

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Where Your Dental Marketing Dollars Are Wasted

The end goal of all your marketing efforts is to put more new dental patients in your chairs. Everything else – impressions, views, clicks, likes, shares, opt-ins – is just a means to that end. While an increasing number of prospects book their first appointment online, the vast majority still pick up the phone and call your practice. That first point of contact is the make-or-break moment for your marketing. Every new prospect that calls your office but isn’t appointed is a complete waste of your marketing investment. Let’s Give The Front Office Its Due Dentists hire front ...

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What’s In Your Dental Marketing?

You couldn’t operate your dental practice without having carefully designed processes and procedures in place. From dental insurance to billing to appointment-setting, your practice needs structure. The same holds true for the clinical side of your business. But have you ever given the same degree of thought and planning to your marketing? Probably not. The vast majority of dentists have no formal training in the principles and best practices of marketing. They tend to do what they’ve learned from other dentists, or what they see their competitors doing. In a way, that’s a shame, ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.