You Can Handle More Of The Dental Cases You Love To Do

Most general dentists have particular kinds of dental problems they really like to solve for their patients. Whether you enjoy cosmetic dentistry cases, endodontic procedures, periodontal disease treatment, or anything else, the odds are that you’re not getting enough of them in your general practice. But you could be. SmartBox works with more than 55o dentists on three continents to help them get more patients, more profits, and more freedom. That freedom includes the opportunity to spend longer doing more of the cases they love. You might think that it’s impossible to shift ...

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Why Dentists Work Too Hard For Too Long For Too Little

Dentistry is consistently ranked as one of the two most desirable professions. That ranking is based on factors like working conditions, salary, and work/life balance. And people have taken note: there are more active dentists in the United States than at any time in history. Dentistry is a great profession, but it’s also one that requires dedication and hard work. Still, that hard work should be balanced by adequate time off to spend with family and friends, and to pursue hobbies and pastimes. It’s not like that for too many dentists in the U.S. Here’s why. The Dental Marketing ...

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Is Your Average Dental Case Value in the Dumps?

If your dental chairs are full, but you’re not making enough money, look to your marketing. There’s an old saying in marketing: You get the customers you market to. If your average case value is lower than you want or need it to be, it’s time to shake things up in how you go about attracting new patients. You’re certainly not getting the kind of return on investment you should be from your marketing. Are You Still Using An Outdated Dental Marketing Approach? The time-tested formula for dental practices is to market based on low price, specials, discounts, and insurance ...

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Avoid These 4 Dental Marketing Mistakes

The vast majority of dentists aren’t trained as marketers. They’ve taken on the role of marketing guru for their practices because somebody has to do it. There are many, any dentists who could easily afford a marketing professional or a marketing firm but still insist on putting in the extra hours required to create and maintain their marketing. That’s not a good use of dentists’ time, and arguably it costs them money. But that’s not the worst aspect of do-it-yourself dental marketing. With competition heating up almost everywhere, dentists’ can’t afford to make mistakes ...

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The Secret To A Happy Dental Retirement

2018 can be the year that the trajectory of your dental practice takes a steep upward turn. That can happen, but it probably won’t if you keep doing what you’re doing now. It’s no secret that competition is increasing for dental practices of all kinds. It’s well-known, and much lamented, that dental insurance companies are shifting more and more costs to patients. Doing the “same old, same old” when the competitive and financial landscape is shifting under your feet isn’t a success formula. And it almost certainly won’t afford you the kind of retirement you deserve in ...

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Why You’re Bleeding Dental Prospects

Having trouble watching this video? Click here. Patient Attraction Episode 1116 You might think you’re getting a good number of new dental patients from your marketing. But have you ever wondered how many prospects you’re not getting? That includes prospects who are going to your competition because they’re not finding you online. Or because your online marketing just doesn’t answer their questions or give them reasons to choose you. Or because you need more consistency in how you approach the issue of attracting new dental patients. After the break, I’ll tell you how to gain ...

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The SmartBox Challenge is Live!

Dentists don’t like to believe it, but they lose far many more prospects than they need to at the primary point of contact with their practice … the phone. Every prospect that calls the practice but isn’t appointed is a waste of dentists’ marketing dollars. SmartBox has decided to something about that problem for our dentists. The SmartBox Challenge directly incentivizes front office staff to appoint as many new patient callers as possible. And it doesn’t cost our dentists one dime. Here’s how it works. We’ve created a level playing field for practices of all sizes and ...

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Cialdini’s Principle of Consensus for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1114 This is the last of a series of podcasts in which I’ve looked at how dentists can apply Robert Cialdini’s 6 Principles of Influence to get more new patients. Today’s podcast is on a subject near and dear to my heart – Consensus, or social proof, as it’s also called. Social proof is a powerful recruitment tool for dentists who want more new patients … if it’s handled right. Online reputation management is absolutely essential these days, because a handful of negative reviews can cause you to ...

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Where You’re Losing Too Many New Dental Patients

The path of new dental patients to your practice is a strange one. According to Google, more than 90 percent of people begin their search for a dentist online. And yet, the vast majority of people still prefer to book an appointment over the phone. That first telephone contact with your dental practice is the make-or-break point for all of your dental marketing. It takes very little for scared or reluctant prospects to decide that they don’t want your services. The wrong voice inflection, being perceived as being pushy, or not taking the time to fully explore the prospect’s concerns ...

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Dentists Shouldn’t Have Disappointing Retirements

When you think about it, dentistry is a considerable gamble accompanied by a heck of a lot of hard work. Becoming a dentist requires four long years in dental school that results in hundreds of thousands of dollars in school debt. After that, entrepreneurial dentists usually have to borrow hundreds of thousands more to open a practice. And then come the long hours, days, weeks months, and years hunched over the dental chairs. And even more hours handling the thousand and one tasks required to run a small business. There’s no doubt that being a small business owner is a very demanding ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.