Cialdini’s Principle of Consistency for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1112 Who likes to be thought of as being inconsistent? Nobody, that’s who. Dr. Robert Cialdini, a pioneer in the area of interpersonal influence, has done extensive research into how people are influenced to make decisions. His principle of Consistency is used widely in advertising to influence prospects to make buying decisions. Dentists can go to school on his work and on the experiences of many, many marketers. I’ll be back after the break to tell you how to use Cialdini’s work to attract more patients ...

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Dentists Who Don’t Do Follow-up Right Lose Prospects

Barring dental emergencies, the decision to choose a dentist is rarely a snap decision. Google has noted that people consult an average of 10.4 online sources of information before making a buying decision. When it comes to selecting someone to solve their dental problems, it’s not surprising that most prospects are going to do considerably more research than that average before making a decision. If you’re going to get your share, and maybe more, of the prospects in your market, you have to remain in front of them until they’re ready to choose. People who visit your website once ...

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Dental Email Strategies That Work

Accordingly to Google, people consult an average of 10.4 online sources of information before making a decision to purchase goods or services. That’s a mixed blessing for dentists. It means that you have some time to convince prospects to choose you rather than a competitor. But it also means that you have to furnish the majority, if not all, of those sources of information. Keep What You Hook You website should contain a well thought-out free offer – a white paper, an article, or something else of value within the limits of your state’s regulations. Prospects supply their email ...

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Will Your Online Dental Content Strategy Fail?

Benjamin Franklin reportedly coined the phrase, “If you fail to plan, you plan to fail.” That holds true when it comes to your dental content marketing. Many dentists treat their content marketing as an afterthought. They’ve read, or been told, that they need to produce online content, so they do. But there’s often no strategy involved or even a clearly defined goal for their content marketing efforts. That lack of planning carries the seeds of failure. 5 Steps to A Winning Content Marketing Strategy Know Your Audience Most professionals will tell you to define your ...

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Cosmetic Dentistry: A “Bright” Future for Dentists?

If you’re a dentist in general practice, cosmetic dentistry can significantly boost your collections. Each year, Americans spend about  $1.4 billion for tooth whitening products and procedures. Leaving out toothpaste and OTC whiteners, what does that mean for you? It means a lot of potential revenue, because the average cosmetic dentistry patient will spend some $5000 to $6000 on procedures to improve their smile. Let’s face it: that’s a LOT of fillings. And, since you’re typically not dealing with an insurance company, there’s no need to discount your prices. The ...

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Turn Down the NOISE!

Here at SmartBox Web Marketing, we are big believers in drip marketing – both for our clients and for ourselves. That means keeping your name in front of your prospects by regularly touching them with communication. That could be emails, letters, postcards, faxes, fliers, and phone calls. But “regularly” is a subjective number. In our office, we try not to overwhelm prospects with so much information that it irritates them. As you are probably aware, some of our competitors do NOT feel this same way. One of the other leaders in this field sends as many as five mailers ...

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The Four Pillars of Online Marketing Success, Part 2

In my last post, I covered the reasons why dentists need to focus their marketing efforts online, and the first two Pillars of the patient attraction system: attraction and conversion. Let’s continue. Follow-Up:  Stay in front of prospects If you’re a GP and you deal with volume, follow-up is less important than giving prospective patients your hours, location and price. Follow-up really matters when you look at large-case, elective dentistry. As transaction size increases, so does the amount of required trust to make that sale. Before someone spends $10,000-$20,000 in their ...

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Lessons from My Toilet

I really never imagined that it would turn into such a disaster... Days would go by where everything would be fine and then, all of a sudden, it would start up again. For some reason, the toilet in the basement of my home developed an odd problem where every so often, it would just run without stopping. Provided there was nothing keeping the water from draining, the worst that could happen would be I’d waste some water. Unfortunately, the one day I went out of town, the problem decided to show itself. Except this time, there was something blocking the water’s ability to drain.You ...

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Chasing the Wild Goose for Dental Patients

“Drip marketing” has been around for a very long time. At one time, it was a new thing that got a lot of people excited. If you’re not familiar with the term, it’s extremely straightforward. The “drip” is what your marketing does as it enters the world of your prospect. You don’t have to be pushy when you use drip marketing. You don’t even have to have particularly good marketing. Because the very fact of your ability to keep “dripping” without stopping will set you apart from just about every other dentist out there. Drip marketing is pretty exciting. And it should ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.