Google Changes the Rules for Mobile Dental Websites… Again.

It’s no secret that Google’s emphasis has shifted to providing the best possible user experience. Part of that shift was a recognition of the fact that more searches are initiated from mobile devices than from desktops or laptops. Google was swift to begin penalizing websites that aren’t mobile-compatible. Out of necessity, the mobile-responsive website was “born” not all that long ago. Mobile sites today have to load quickly and display properly across a wide range of devices. And, intrusive ads and pop-ups that interfere with the reader’s experience are penalized. Now that ...

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1 Easy Way Keeping It Real Can Get You Real Results

SEO marketing once was all about keywords. Now, it’s about authentic, original content. You might remember that I talked about this in a previous blog, but today I’m going give you a quick and easy way to put it into practice, and you may even get a bonus out of the deal. Press releases are a great way to get your key searchable terms out onto the Web, where they can be entered into Google’s algorithm and hopefully drive your name up the results page rankings. Getting your name listed high in certain searches is the name of the game. You want to dominate search listings for the ...

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How to Destroy Your Practice Listing

In this series of articles we’ve been talking about web based business directories and how they can help your practice. We’ve shown you a string of things you should and shouldn’t do to boost your local ranking using these directories. Here is the absolute worst thing you can use if you have multiple locations: a single phone number. It’s not uncommon for a dentist to have multiple locations. In the city you or your colleagues may have an office downtown and one out in the suburbs. In more rural areas dentists frequently maintain offices in two towns. Pre-internet it was not ...

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Where Is Your Practice?

Quickly, where is your practice? Did you think of a suburb, a city, or something more broad like a township? Hopefully you were immediately able to give a definite description which matches where most of your patients are coming from. Now think about your web based business directory. Does the location listed there match where you are drawing your patients from? Put yourself in the shoes and actual location of someone searching on the web for “dentist”. When they search locally they will be entering “dentist, city name”. Do you want them to see your listing? That may seem like ...

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A Simple Step to Improve Your Web Performance

So you’ve established your practice’s presence on the web in the localized business directories. You may be listed in one or many of the places you should be; Google Places, Yahoo Local, Bing Local or others. But did you know there is a way to drill down to even deeper and more profitable clicks when people search for you? Even the SEO experts are having a harder time getting local businesses, such as dental practices, ranked. Listing your practice’s name, location and phone number is no longer adequate. One of the best things you can do to improve your web presence is to make sure ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.