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Corporate Dentistry is Coming For You

There’s a growing trend that will transform the practice of dentistry into a struggle for survival. The early predictions were about the increasing prevalence of corporate dental practices were slightly overblown. Corporate penetration is continuing but not quite as quickly as projected. That’s both good news and bad news for private dental practices. The good news is that you have some time to prepare. The bad news is that you absolutely must prepare or risk everything you’ve worked so hard to build being swept away. Taking just one example, Aspen Dental states that it has ...

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Why You’re Losing Dental Prospects

There’s no doubt that dentists are very intelligent, dedicated, and talented group of people. There’s also no doubt that dentists are as different as everyone else – different beliefs, different pastimes, different interests. But when it comes to the one thing that matters to your dental prospects, there’s no difference between dentists. Dentists today are assumed to be competent. That comes with the credential. But when it comes to the nuances between dentists, what makes a dentist more suitable for certain patients or conditions than others, your prospects are basically ...

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The SmartBox “Between the Years” Post for Dentists

One of our SmartBox employees spent part of his military service in Germany, and that’s where he learned the phrase “between the years” to describe the period between Christmas and New Year’s. I’ve adopted the phrase, because it just makes sense to me. The days leading into Christmas, and between Christmas and New Year’s, are really anything but “business as usual.” Employees take vacation time and lot of businesses are running on skeleton crews. That’s usually okay because new business typically slows down, unless you’re in retail. Doors get decorated for the season. ...

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Why Aren’t You a “Dental Destination?”

If you’ve been following this blog or The Patient Attraction Podcast™ for any length of time, you know that I firmly believe that dental patients view dentists as interchangeable commodities. Dentists are assumed to be competent. Patients don’t understand the differences in the quality of care, the achievable results, or the difference in the patient experience. Unless you tell them and show them. If you remain a dental commodity in the eyes of your prospects, they’ll have no reason to choose you. You and your competitors will be competing on an equal footing for the same ...

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WHAT Do Your Dental Patients Want?

Long story short – it’s probably not what you think. You know what you’d want in a dentist who worked on you. You’d want someone with great hands, advanced certifications, the latest and greatest imaging equipment, world-class case solutions, absolutely impeccable sterile practices, and cutting-edge technique. Right? None of those are what your patients want. Your patients want to feel better: about their smiles, about their ability to eat what they love without pain, about their lives. If you’re selling any of the things that you’d want, you’re missing the mark. And ...

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What’s Missing in Your Dental Marketing?

The practice of dentistry isn’t what it used to be, and neither is marketing your practice. Consider how many solo or group dental practices are in your market today compared to even five years ago. Unless you’re in a rural area, the odds are that you’re facing a lot more competition than than you used to. And if corporate dentistry is making inroads in your market, you’ve got an even tougher challenge. All of your competitors are advertising where you do: in your newspaper(s), on radio and/or TV, on outdoor boards, in your new dental prospects’ mailboxes via direct mail, and ...

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And the Race is On…

Every year, during the first Saturday in May, The Kentucky Derby trots into town and turns Louisville into a crazy town for a few days. If you’ve never been to the Kentucky Derby, I have to tell you, it’s quite an experience. It’s something everyone should do... once. It’s pretty much a full day event, and it’s really a great time. But as the years go by, I’m realizing that during that weekend, I shouldn’t be within hundreds of miles of that place. Over the years, I’ve realized that the smartest thing to do when the Kentucky Derby comes to town is to ... get out of ...

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Marketing Basics: 7 Critical Things for Everyone

This is going to be a very high-level list of things to keep in mind when looking at your marketing. For those of you who are new to dental marketing, it will be a good look at the basics. For those of you who have been doing it for a while, and may even be pretty good at it, it’s an opportunity to make sure you aren’t overlooking anything. So let’s get started: Marketing is telling prospective patients what you offer and why you are their best choice to provide it. What you’re trying to do isn’t complicated. HOW you go about doing it is what’s complicated. Focus on ...

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The Single Biggest Difference Between You and Multimillionaire Dentists

If you haven’t heard of Dr. David Moffet, you really should learn more about him. I think he’s a good example that many dentists could follow. Dr. Moffet started a practice making $120K per year in a low-income suburb of Sydney, Australia, and grew it into a $3 million annual business. In fact, he sold his practice and now makes his living marketing a practice-enhancement plan. That’s a 2500 percent increase in collections, and I’m sure that qualifies as a success in just about everybody’s minds. I think a lot of what he says makes sense. I’m not here to shill for his ...

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Develop a Dental Marketing “Strategy of Champions”

Here in the center of the college basketball world, October is a pretty big deal. With Butler University, Indiana University, the University of Louisville and the University of Kentucky all starting to practice for the upcoming season, basketball is on everyone’s lips. There are supporters and detractors for each team, and a lot of polite (or heated) disagreements, but for an entire season the local world revolves around basketball. I’ll be the first to admit that I am not as big a basketball fan as some here at SmartBox Web Marketing or maybe some of you. One of our staff members even ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.