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When Dentists’ Retirement Is Just a Fading Dream

Having trouble watching this video? Click here. Patient Attraction Episode 1120 The Great Recession forced many baby boomer dentists to delay their retirement plans. But the effects of that downturn lingered for years, and it’s only been in the last 2 years or so that dentists’ incomes have begun to recover. That may not be a pressing concern for you right now, but the lesson from 2008 to 2010 should be clear. Any dentist’s retirement plans can be derailed if the economy goes south. After the break, I’ll tell you how you can insulate your dental practice against economic ...

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When Dental Retirement Can’t Come Too Soon

You’ve started reading this article, so something about the title resonated with you. Unless you’re in your 60’s – and maybe even then – that’s a damned shame. Dentistry should be something that is a joy to practice. After all, it consistently ranks in the top 2 best professions in the United States. So, if you’re yearning for retirement before your time, something has gone seriously wrong with your practice of dentistry. What Seems To Be The Problem? Dentists are usually unhappy for two reasons – they’re not being challenged, or they’re not making enough money. ...

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What Do Your Dental Patients Want Online?
What Do Your Dental Patients Want Online?

You want and need to make your social media posts stand out for your prospects. With the incredible and ongoing flood of online content these days, that’s quite a task. Regardless of which social media channels you’re using to promote your practice, the first thing to keep in mind is that you’re not posting for a national audience. All dentistry is local, so your posts need to reflect the overall cultural ethos of your market. Obviously, that will vary depending on the socioeconomic, racial, cultural, and ethnic makeup of your population. However, it’s not possible to truly be all ...

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Why Aren’t Dentists More Social on Social Media?

It’s amazing how long some traditions hang on. It’s even more amazing why almost nobody thinks to question those traditions. Case in point: advertising for new dental patients. Historically, dentists used Yellow Pages ads, newspaper ads, direct mail campaigns, and a few radio or TV spots to reach dental prospects. Due to the nature of those media, the message had to be very focused on what was most likely to entice prospects to pick up the phone – price. The advent and development of the internet changed the equation. Once social media sites began to proliferate, dentists had many ...

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Why Are Dentists on Social Media Sites That Don’t Deliver?

Adding social media to your marketing strategy is a good idea for dentists who want to reach and influence more dental prospects. However, according to the ranking from a December, 2016 article, not all social media will deliver anything like the same number of followers. The four most-used social media sites are Facebook (1.1 billion users), YouTube (1 billion users), Twitter (310 million users), and LinkedIn (255 million users). From those numbers you might figure that your best strategy is to have heavy presences on Facebook and YouTube. You’d be right, but for the wrong ...

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Why You Should Widen Your Dental Content Marketing Approach

A study released in September 2016 cast new light on the risks of untreated dental infections. It had been previously established that dental infections increased the risk of heart disease by 200 percent. Those earlier studies were a little short of the mark. The new study showed a nearly threefold risk of heart disease when a chronic dental infection was present; a 270 percent risk, to be precise. This is news that your current and future patients need to know, particularly those at risk for heart disease or with a history of heart issues. But how will you approach the ...

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Don’t be a Dental “Joke”

I ran across a newspaper ad for a dentist in New Jersey. The headline read, “VOTED BEST DENTIST IN THE WORLD”                            * As voted by his mother That’s worth a quick laugh, but it brings up an important marketing consideration. Used correctly, humor and exaggeration in our dental marketing can serve to make you seem more approachable and set you apart from your competition. Used incorrectly, you look like a buffoon and less than professional. The ad in question takes a “nudge, nudge, wink, wink” approach to humor. The ...

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“Non-Specialty” Dental Specialists: Texas Court Changes the Playing Field

In January, a Texas court ruled that dentists who have bona fide credentialing in a specialty area not recognized as such by the ADA can advertise themselves as specialists. According to the ADA, the suit was brought by the American Academy of Orofacial Pain, the American Society of Dental Anesthesiologists, the American Academy of Implant Dentistry and the American Academy of Oral Medicine. In response to requests for summary judgment during the pre-trial phase, the U.S. District Court for the Western District of Texas found that the Texas Dental Board’s advertising regulations ...

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Don’t Be “The Masked Dentist”

If you’ve ever seen re-runs of the old series “The Lone Ranger” on television, you know that the title character wore a mask that (sort of) concealed his identity while he went around righting wrongs. No one ever explained why his faithful companion, Tonto, didn’t wear a mask. Or, for that matter, his horse Trigger who was rather easily recognized. Anyway, if you’ve watched the show you might have heard this iconic line: “Who was that masked man? I wanted to thank him.” There are times when masks are necessary; for infection control and hygiene considerations while ...

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Three Not-so-Fun Facts About Your Dental Marketing

Social media marketing for dentists is a hot topic, and it’s not surprising. The explosion in social media venues shows no sign of slowing, and use of social media is showing year-over-year growth. Marketers are quick to point out the wide reach that social media provides. Facebook is the unquestioned leader in social media with over 1.55 billion active users. The average American is on Facebook for 40 minutes every day. The other social media forums – Tumblr, Twitter, Instagram, Pinterest, and so on – don’t even come close. It sounds like Facebook advertising for your ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.