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It’s an internet-driven world these days. Research shows that over 90 percent of dental prospects begin their search for a dentist online. And there’s no other advertising and marketing medium where the competition for “eyes” is more intense than the online environment. Being found online is a function of how much the various search engines, particularly Google, “likes” your online content. There are a lot of factors that go into great online content – responsiveness to prospects’ questions, authoritativeness, readability, search engine optimization, and much more. Writing ...Read More