Cialdini’s Principle of Consistency for Dental Practices

Having trouble watching this video? Click here. Patient Attraction Episode 1112 Who likes to be thought of as being inconsistent? Nobody, that’s who. Dr. Robert Cialdini, a pioneer in the area of interpersonal influence, has done extensive research into how people are influenced to make decisions. His principle of Consistency is used widely in advertising to influence prospects to make buying decisions. Dentists can go to school on his work and on the experiences of many, many marketers. I’ll be back after the break to tell you how to use Cialdini’s work to attract more patients ...

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The “Voice of the People” Can Be Bad News For Dentists

Is your image of a consumer someone who uncritically chooses the goods or services that businesses offer? You’d better rethink that, because the rise of “consumerism” is changing the face of commerce. Take smart phones as an example. Every new phone has a huge marketing push, and some people seem to be compulsive adopters of the “latest and greatest.” Most other people, however, will wait for the independent reviews to come in from the first adopters. Based on comparability in features and price, it's likely that cell phone coverage, phone reliability, and user-friendliness will ...

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When Your Dental Content “Muse” is AWOL

One of the requirements for your dental website to rank high in organic search is to have fresh, authoritative content that answers searchers’ queries. Keeping that content fresh can be a challenge for dentists. Not everyone is naturally inclined toward writing and not everyone is skilled at producing content that is written a a level that your prospects will easily understand. Add in the fact that producing online content doesn’t directly make dentists any money and it’s no wonder that websites are often a “fire and forget” project for dental practices. In today’s ...

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Is Your Dental Content Marketing A Help or a Hindrance?

Today’s dental landscape is hugely competitive. More and more dentists are using every means at their disposal to get and keep their name in front of their prospects. Content marketing is one very popular way to maintain name recognition and influence new dental prospects. Dentists are assumed to competent these days and are therefore considered to be largely interchangeable. Patients have no reason to choose one dentist over another except for price, insurance, and/or availability. Content marketing, done well, takes the dentist out of the “herd” and establishes him or her as an ...

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Why You Should Widen Your Dental Content Marketing Approach

A study released in September 2016 cast new light on the risks of untreated dental infections. It had been previously established that dental infections increased the risk of heart disease by 200 percent. Those earlier studies were a little short of the mark. The new study showed a nearly threefold risk of heart disease when a chronic dental infection was present; a 270 percent risk, to be precise. This is news that your current and future patients need to know, particularly those at risk for heart disease or with a history of heart issues. But how will you approach the ...

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Your Online Dental Content Should Guide Your Prospects

The decision to purchase a product or service, or to choose a dentist, is a journey. The decision begins with the identification of a need or want. That may come as a sudden realization, such as the rapid onset of dental pain. Or the realization may grow slowly over time when a prospect has faced an unattractive smile for too long. The identification doesn’t necessarily lead to immediate action. Even patients in significant pain can delay seeking help for any number of reasons. There’s a period of deliberation where the pros and cons of taking action are weighed. Eventually, ...

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Where Do You Come Up with Your Dental Content Ideas?

If you’re doing dental content marketing, and you should be, you already know that it can be tough to keep coming up with new ideas. New content is what allow you to stay in front of your dental prospect, establish a virtual relationship, and ultimately influence him or her to choose you to solve their dental problems. Dentistry is not a very fast-moving profession. Compared to many other areas of society and business today, it’s positively glacial. Dentists don’t get to latch onto social crazes like Pokemon Go, the latest smartphone, Chia Pets (remember them?), or even the Macarena ...

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7 Must-Do’s for Your Dental Social Media Writing

Most of us don’t have a natural talent for writing well. When it comes to writing for online consumption, writing well is even more difficult. Why? It’s one thing to settle down with a good book or magazine. People expect to spend some time reading those. It’s another to read something online, where most people are looking for information quickly. If you don’t grab their attention right off the bat, and keep it, they’ll move on. With that in mind, here are 7 writing must-do’s for your dental blog or other social media. Keep it short and simple. People’s ...

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.