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Dentistry is a very technical profession, and patients rarely understand dental technical terms. That’s not all they don’t understand; they also don’t understand the letters after your name, the difference between postdoc training courses, or much of anything else that impresses dentists. Your marketing has to speak to patients in their own language, and you have to explain why the weird terms are important to them. Watch Colin’s short Tip of the Day video to learn the importance of not relying on “fruit salad” in your practice marketing. Would you like to know more about ...Read More