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An article in April’s issue of Dental Economics surveyed about 100 people to evaluate the impact of word-of mouth dental referrals. The results may surprise you. Breaking it down quickly, the respondents were 73 females and 30 males from all age groups. None of them was associated with any dental profession except as patients. 75% said they used a word-of-mouth referral as their starting point the last time they looked for a dentist. Insurance provider lists came in second. That’s the good news. The not-so-good news is that 43 percent of those respondents also did online research ...Read More