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Why Play A Game You Can’t Win?

It’s said that numbers don’t lie. However, they can be misinterpreted. The 2016 Dental Economics-Levin Group Practice Survey revealed that the average case acceptance rate for dentists is 61 percent. That’s a great “batting average” if you’re playing baseball. Pretty poor if you’re a dentist who’s not getting 4 out of 10 profitable cases. The news from the 2017 Survey isn’t any better. Practice growth isn’t bad at 2.4 percent, but production is essentially flat. As the report put it, the profession has entered a period of stagnation due to increased competition from ...

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The Corporate Dental Train Is Picking Up Steam

Time for a little homespun wisdom: If you hear a train coming, get off the tracks! Heartland Dental is the train, and whether you know it or not, your dental practice is squarely on the tracks. According to a September 4th news release from Heartland, the company supports more than 850 dental offices and 1300 dentists in 35 states. It’s added 47 new offices between January and August of this year. If you’re committed to running your own practice and calling your own shots, the math is not on your side. Extrapolating from the numbers given, Heartland may add as many as 60 new ...

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Yeah, That’s Not Right…

It may be a stretch to say that your patients have to take out payday loans to pay for their dental care, but it brings up a point. What kinds of patients are you getting? Are they patients who have the resources and the willingness to pay for the care they not only need, but want? Or are you getting patients who want only what insurance will pay for and at the minimum cost to them? That’s not to suggest that people of lesser means don’t deserve quality dental care. Rather, it’s to point out that the value of some patients to your practice is far higher. As an added ...

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Ultimate Dental Practice Success Is Within Your Reach

The word “ultimate” gets tossed around pretty carelessly these days. In fact, it’s arguably overused to the point where it’s become nearly meaningless. However, when the term is applied to a specific endeavor or product, it’s quite possible to give it a fairly precise meaning. For dentists who wonder what ultimate success for them might look like, here’s one idea: Ultimate success means practicing the dentistry YOU want on YOUR terms. It’s likely that you, like almost every dentist, have cases that you prefer to do. Those are the cases that make your ears perk up and ...

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The Future Of Dentistry FOR YOU Is What You Make It

It’s funny how the “accepted” way of doing things becomes something of a rut that most everybody dutifully falls into. Of course, there are usually incremental gains, but the basic premise behind the accepted remains the same. Dentistry isn’t immune to falling into a same-old, same-old pattern. But one area where it’s particularly prevalent is in the area of dental marketing. For no good reason, beside the fact that it’s what competitors do, dentists insist on marketing based on low price, discounts, specials, and insurance acceptance. The predictable result is that dentists ...

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What Do You Really Want Out Of Dentistry?

Dentistry is routinely listed as one of the top two professions in the United States. Given what SmartBox is hearing from dentists all over the country, that may no longer be accurate. It’s not that the working conditions have changed; dentists still work in professional and largely comfortable surrounding. It’s not that they’re underpaid; dentists’ annual salaries range between $135K and $176K, according to salary.com. It’s not that the work has changed, except for some technological advances that largely make dentistry easier – intraoral scanners, digital X-rays, 3d CAT ...

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Chart A New Path For Your Dental Practice

Spirals are kind of fascinating to look at, but following a spiral path is a very slow way to succeed. The thing about spirals is that you essentially cover the same ground over and over again, just at a slightly higher level each time. You’ll get there eventually, but it’ll take a very long time. That’s what a lot of dentists today are doing – spiraling. They’re caught up in a daily maelstrom of too many routine, low-value cases. They don’t necessarily make a lot of money per case, but they’re making money… in terms of net gain, slowly. There’s something to be ...

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Dentists Should Recognize Their Own Value

Think about all the commodity items in your life – groceries, clothes, even cars. You can buy commodities anywhere; the only difference is the price you pay. When did dentistry become a commodity business? And why? To a large extent, look at the rise of two relatively new factors – dental insurance and corporate dentistry. Dental insurance says, “We’ll pay this much and no more for a dental procedure.” That induces patients to look for the lowest price to minimize their out of pocket expenses. Recently, insurers have begun to shift costs to policyholders, which is even more ...

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Stopping The Decline of Private Dental Practices

Getting confirmation of what you thought you knew isn’t always a welcome thing, but it’s a necessary thing. In late July, the ADANews reported on the results of a study that showed several an alarming trend. The earnings gap between dental practice owners and employee dentists is narrowing. In 2001-2005, the gap was roughly $23k - $39K. From 2011-2015, that gap shrank to $17K-$28K. Not only did the gap decrease in dollars, it decreased in range. The article also noted that the percentage of dentists who own their practices is declining over time while the percentage of dentists ...

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Paint A New “Picture” Of Dentistry For Yourself

Do you recall those classic Norman Rockwell paintings? You’ve probably seen them at one time or another – filled iconic images of happy families, small-town goings-on, and in general an idealized and unrealistic of American life. Nevertheless, those paintings played a large role in shaping people’s ideas of what life should be for generations. The current accepted “painting” of dentistry is nothing like the happy Rockwell paintings. It’s a fairly bleak rendering. And yet, the vast majority of dentists seem to accept the current view as the best possible situation. Let’s break ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.