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Building a successful dental practice is a long-term prospect. Marketing that practice is an essential element in the quest for new patients. But the marketing that works when the economy is good won’t necessarily work when things get tough. We saw the last example of that during the Great Recession of 2008-2010. Dentists’ incomes took a hit. Retirement plans were put on hold. Sales of dental practices slumped. Collections were down overall. And all of these downturns occurred despite the fact that dentists kept on advertising. The problem was that people who had been laid off due ...Read More