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What are YOUR Patient Attraction Assets?

Let’s do a little thought exercise: Imagine all of the prospective patients that come to your website in a given month. Now imagine if you had to stand out in front of your office and talk to each one as they went by. That would get tiring. You’d be saying the same thing over and over again. Answering the same questions. Calming the same fears. It would get really old, really fast. That would be a zero leverage activity and something you probably wouldn’t wish on your worst enemy. So just imagine if you could “clone yourself” and put a version of you out in front of ...

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Keep Them Watching: A 3-step Formula for Your Videos

Here is why video is important to you and the growth of your dental practice: Video is worth 1.8 million words per minute, according to Forrester Research. Video allows a prospect to get to know you before ever meeting you. Videos allow your patients to tell your story and sing your praises, establishing social proof on your behalf. So what’s the problem? According to research by Visible Measures, 20% of your viewers will click away from a video in 10 seconds or less. You’ll lose about one-third of your viewers by 30 seconds, 45% by 1 minute and almost 60% by two minutes. ...

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The Power of Short Videos for Your Marketing

At SmartBox Web Marketing, we are big believers in the power of video. We recommend it to all of our clients, and we have our own in-house digital storytelling team. For our clients, we usually recommend videos of a few minutes for both doctors and their staff, and patient testimonials. After all, research shows that each minute of video is worth 1.8 million words. But for now, let’s talk about videos that are a minute or less. Think about this: 30 seconds of video should be worth about 900,000 words. So a Vine video of only 6 seconds is worth 180,000 words. If you are looking to ...

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Shocking Statistics About Video’s Effectiveness
video, dental video, video marketing

I am a huge proponent of video. I include it in all of our marketing packages for clients, and I use it all over our SmartBox Web Marketing website. So I wondered if a picture is worth 1,000 words, how many words is video worth? According to Dr. James McQuivey of Forrester Research, the answer is 1.8 million. One video is worth more than dozens of articles, books and websites. There are plenty of reasons for this, of course. Think about all the messages you receive when you can see something as opposed to reading it. That’s why novels that take days or weeks to read can be turned into ...

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Facebook, Twitter & Mobile…. VIDEO for Dentists

Videos now go hand in hand with good search engine optimization practices. Not only do they provide the informative content people want to see "live," but they can also be used to help your website rank higher in the search results, thereby getting you more patients. The research group Forrester found that videos were 53 times (5300%) more likely to receive first page organic rankings than were traditional static text-only web pages. Did you know that 48 hours of video are uploaded every minute to YouTube, resulting in nearly 8 years of content uploaded every day? It's true... The ...

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Savvy Dentist from Jacksonville in our Video Studio

A few of the 60+ videos we just finished up for a very progressive dentist in Florida wanting to take advantage of his advanced clinical training.             Do you want to attract qualified patients in the dental niches that you have advanced clinical training? Fill out this short form, we'll contact you within 24 hours and show you how... ...

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READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.