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Let’s do a little thought exercise: Imagine all of the prospective patients that come to your website in a given month. Now imagine if you had to stand out in front of your office and talk to each one as they went by. That would get tiring. You’d be saying the same thing over and over again. Answering the same questions. Calming the same fears. It would get really old, really fast. That would be a zero leverage activity and something you probably wouldn’t wish on your worst enemy. So just imagine if you could “clone yourself” and put a version of you out in front of ...Read More